Mailchimp footer merge tags not working jobs

I'm in need of a creative logo designer who can craft a unique and visually appealing logo for my new automotive business. The ideal candidate will have a good understanding of modern and vintage design aesthetics, and the ability to merge these two styles seamlessly. Key Requirements: - Modern and Vintage Style: The logo should reflect a blend of modern and vintage design elements. - Warm Tones: I prefer warm color tones such as reds, oranges, and yellows. - Automotive Theme: The logo should incorporate elements or symbols that are related to the automotive industry, but the design approach should be creative and unique. Ideal Skills: - Proficiency in graphic design software. - Strong portfolio that showcases creative and unique logo design work. - Excellent understanding of...

I am in need of a talented Product Designer who also has a background in Materials Engineering. The primary goal of this project is to create a design for the motorsports industry that can be certified by world leaders in safety like FIA. Key Requirements: - Extensive knowledge in functional design. ...in safety like FIA. Key Requirements: - Extensive knowledge in functional design. - Experience in designing equipment. - Proficiency in materials engineering, specifically related to extreme durability. - Understanding of flame resistant materials like nomex and carbon-x is also a plus. This project requires a balance of creativity and technical knowledge. The ideal candidate will be able to merge the design specifications with material science to create a robust and high-qualit...

...Care Instructions: Guidelines for product maintenance. - Tag Optimization: Use relevant and varied keywords to improve searchability. - Category and Attribute Selection: Ensure accurate classification for each product. - Personalization Options: Clearly outline any available customization options. - SEO Optimization ( most important) : Integrate keywords naturally into the title, description, and tags. Requirements: Proven experience in managing and optimizing Etsy listings, preferably in the fashion or jewellery niche. Strong understanding of Etsy SEO and best practices for product listings. Excellent writing skills with a focus on clarity, creativity, and engagement. Attention to detail to ensure accuracy and consistency across listings. Deliverables: fully optimized and comp...

I'm looking for a skilled freelancer to integrate MailChimp with my WordPress website. The main objective of this integration is to set up and automate email campaigns. Key aspects of this integration will include: - Setting up MailChimp on my WordPress website - Designing email templates in MailChimp - Configuring automated email campaigns To ensure the campaigns are effective and engaging, it's crucial that the emails are: - Scheduled at optimal times - Personalized to each user's preferences and interactions Ideal Skills and Experience: - Proficient in MailChimp and WordPress - Experience in setting up automated email campaigns - Strong understanding of user engagement strategies

I need assistance creating a specialized HTML email template that is compatible with Gmail, Outlook, and Yahoo Mail. We are transferring our daily e-newsletter mailouts from MailChimp to Simply Stakeholders, which is powered by the TinyMCE WYSIWYG editor. We have existing designs that we need converted into html coded templates that will be functional and editable on the front end, including being able to swap out images. The templates need to be responsive on mobile and desktop devices. The main purpose of the email will be sharing news of the day/week to our client base. We have an in-house designer who can serve as project liaison. Deadline to have the new templates operational is May 29. Access to the back-end of Simply Stakeholders can be provided for testing. Designed template...

I am seeking an experi...professional who can streamline my customer relationship management system and take my LinkedIn marketing efforts into the next level. The ideal freelancer for this project should be: • Highly experienced with Bullhorn/Mail chimp CRM platform. • Proven track record in devising and implementing LinkedIn marketing strategies. • Proficient in integrating Bullhorn/Mailchimp CRM with LinkedIn and Lusha. Key Tasks: • Integrate Bullhorn/Mailchimp CRM with LinkedIn and Lusha. • Develop and execute compelling LinkedIn marketing strategies. • Regularly update and maintain the integrated system. This is a significant project that requires a deep understanding of CRM and LinkedIn marketing strategies. If you have these...

I'm in need of a well-crafted email template for my Mailchimp account. The primary purpose of this template is to distribute a monthly newsletter to my subscribers. Key Requirements: - The template needs to look professional and engaging. - It should be compatible with Mailchimp's interface. - It must be optimized for readability on both desktop and mobile devices. - A strong understanding of user experience and design principles is essential. Your role will be to design and create a template that reflects the tone and content of the newsletter. Please include previous email template designs in your proposal.

...generate such good content, so this should be a very easy project. We just need you to have an AI generate the content and make sure all the details are correct. -that the AI didn't hallucinate anything. Formatting is very basic: Subject posts: a few lines of text and some tags. (subject posts are often placeholders for the more interesting content: problems and ideas) Problem posts: a few lines of text, tags, a few statistics with sources cited, and a section for "potential harm". Idea posts: : a few lines of text, tags, and a few statistics with sources cited. One last thing, we're bulk uploading to Needpedia using csv files so we need you to pass us the training data in that format. AI can do that pretty easily once the content's genera...

...repairing URL structures if needed. If working through CSV is easier, a data export can be sent with relevant data columns. Key Responsibilities: - Enhancing product descriptions for improved SEO performance - Optimizing meta tags to drive more organic search traffic - Restructuring URLs to align with best SEO practices - Utilizing Yoast Plugin to ensure optimal SEO efficiency for delivery area audience Please submit a detailed project proposal outlining: - Your experience with Shopify SEO and any relevant past work - Your plan for executing these SEO improvements - Your approach and methodology for local (city or state) optimization Ideal Candidate: - Proven experience in Shopify SEO enhancement - Expertise in optimizing product descriptions, meta tags, and URL...

...strategic freelancer for the task. Key Challenges: - Custom forms: clients details aren't saving correctly. If they are a repeating guest who have filled out this form in the past, their forms are coming up blank. - Email Database: Our email marketing campaigns are currently not as efficient due having no tags Your main tasks will include: - Rectifying form issue: providing a solution for why the clients cannot submit a form and why their details arent showing up. - Email database: upload our database into hubspot and create tags (location, birthdays, type of event, type of package they have previously booked in for) Our Goals: - Custom form: Clients can fill the form out multiple times and their information will show up on the form and the form works. - E...

... Key Requirements: - User Registration and Login: I need a system that supports multiple user roles, including admin, user, and guest. - Database Integration: The pages need to be connected to a database for smooth data handling and storage. - Payment Gateway Integration: I am specifically looking to integrate crypto payments into the system. - Header and Footer Pages: Each page needs to have well-structured, reusable header and footer components for consistency. Ideal Experience: - Proficient in Laravel framework - Strong understanding of database management - Extensive experience in payment gateway integration - Previous work on multi-role user systems Please feel free to send me your portfolio and any previous work you've done that is relevant to this project....

...website's performance. The primary focus of your role will be on keyword research and analysis, title tag optimization, and meta description optimization. As the website is catering to a B2B audience, having experience in this domain will be advantageous. Ideal Skills and Experience: - Demonstrated expertise in on-page SEO - Deep knowledge of keyword research and analysis - Ability to optimize title tags and meta descriptions - Proven experience in enhancing B2B digital presence Although the key objectives haven't been specified, you should have a clear understanding of how on-page SEO can assist in raising organic search rankings, web traffic, and conversion rates. Your role will likely contribute to these objectives. Please present case studies showing how your sk...

...variable data on the card to personalize the card. We also have access to the Google images of their homes that we can utilize (see many of the sample cards sent). Lastly, we also toyed with the idea of using the Google Maps image of our two target counties (Bell County - Temple, TX and McLennan County - Waco, TX) as a background on the postcard (see Example 1). We initially thought we'd use the red tags as indicators for houses we've bought but most of our customers are older so they probably wouldn't understand the reference. Here are our past mailers:

NO AI DESIGNS PLEASE, they will be reported! Hi, We are looking for a vibrant, minimalist and modern logo design. Please see the attached brief for more details. Thanks!

I'm in search of an experienced video editor to help with a video project. The focus of this project is creating a promotional video, with a style that's simple and clean. Key Requirements: - The video should be edited in a simple and clean style. - Specific elements that need to be included in the video are text overlays and a merge cut with a Google Maps bird viewer. - I am open to your creative suggestions on how to best implement these specific elements. Ideal Candidate: - Strong video editing skills, with a portfolio that showcases similar projects. - Experience in creating promotional videos. - Proficiency in video editing software. - A good eye for detail and design, to ensure the video maintains a clean and professional look.

...is FreshFlow. The registration is currently possible only in web part of the application: Specific features and functionalities of the mobile application that should be accurately targeted for testing include but not exclusively: - Login and registration - Push notifications - Search and CRUD operations on tasks, project, events, contacts, and tags To meet the requirements of our project, the ideal freelancer would have: - Proficiency in creating and managing automated tests for mobile applications, particularly Flutter - Experience in working with iOS and Android platforms, and optimizing tests for common iOS and Android devices - A thorough understanding of testing methodologies and best practices - Strong communication skills and the ability to work independen...

I'm seeking an experienced email marketer to handle my email campaigns. Key Responsibilities: - Develop and execute email marketing strategies - Create engaging email content for specific target audiences - Analyze campaign performance and optimize for success Ideal Candidate: - Proficient in email marketing tools and platforms like Mailchimp, Constant Contact, and SendinBlue - Experienced in creating effective email campaigns - Data-driven, with a focus on performance analysis and optimization Please submit your proposal with relevant experience and examples of past successful email campaigns.

I am currently in need of a Laravel expert to extend my project's pages. The specific pages I require are the Home page, About page, and Contact page. I also need links for Terms of Service, Privacy Policy, and FAQ included in the footer. all the pages have been designed just to upload and link it properly also login, signup, reset password and email verify pages too. Key requirements: - Extending existing Laravel project with Home, About, Contact pages - Implementing footer links for Terms of Service, Privacy Policy, and FAQ The project is on a tight timescale, and I need it completed ASAP. If you are experienced in Laravel and have an eye for detail, I'd love to hear from you.

fix the meta tags and seo for the website so that it shows this when it is searched and not the template from the previous company: Mosaic People Solutions specializes in delivering contingent, direct hire recruiting services, and fractional HR solutions tailored for start-up to mid-sized companies.

I'm looking for a Mailchimp expert to help me send an email campaign targeting a specific audience for promoting my product. Key Tasks: - Set up and run a promotional email campaign on Mailchimp - Ensure the campaign effectively targets my specific audience, driving engagement and potentially sales - Monitor campaign performance and provide insights on effectiveness - Implement any necessary tweaks to optimize the campaign Note: - I already have the email designed and ready to be sent - I have a clear understanding of my targeted audience Ideal Skills and Experience: - Proven experience in executing successful email marketing campaigns on Mailchimp - Ability to understand and target specific consumer groups effectively - Strong analytical skills to interpret...

I am looking for someone who can design pages of a hat online shop. I am not in need of a developer. you must be creative and use inspirations from the likes of new era and topperz. Please note, i need someone who has is very creative and has an eye for quality designs. The home page will be your first trial. If you are able to design a good home page you will be asked to design the rest of the other pages required. We also will require the automated emails and invoices designed too. Please bare in mind that these designs will be taken by a developer and implemented for use on the website.

More details: What specific coding issue are you experiencing on your website? Functionality not working as expected Which functionality on your website is not working as expected? Footer How soon do you need your project completed? ASAP

I already have a Java project that takes two photos then I can crop a piece of photo and place it above the other picture than I press "merge" button so the two pictures will merge. -What do I need is this: Instead of selecting and cropping the photos from Java, I want to do that from Flutter, then I send the necessary data to Java EE to merge it and send the merged photo back to Flutter. Key Skills: - Proficiency in Java EE - Strong understanding of Flutter - Proven experience with backend and frontend development A video shows the Java project:

...ultimately increase the ranking of my site. The primary goal of this project is to ensure that my site is easily discoverable by potential guests, especially business travelers, through search engine queries. Key Deliverables: - Conduct a comprehensive SEO audit, identify areas for improvement - Implement SEO best practices to enhance my site's search engine visibility - Optimize site content, tags, images, and meta descriptions to align with SEO standards - Incorporate a blog feature with SEO-driven content to attract more online traffic Ideal Skills and Experience: - Proven track record in SEO optimization with hospitality or travel-related websites - Proficiency in SEO tools and practices - Strong understanding of search engine algorithms - Excellent content creation an...

I'm looking to create a compelling web design for my HR company. The original website is here: NOT FOUND We need pleasant and intuitive user experience and modern web design. This is not a typical HR portal with open positions. Its aimed more less on personal contact and negotiation about client needs. The web should be focused on employers and also on employees. So there should be also some list of open positions but also some persuasion for employers to use this company to hire new professionals. Key features - modern clean webdesign - user should be impressed by big images and modern design features - current logo used from the original site - primary color should be the #29c7d9 one from logo - texts should be overtaken from old web or used lorem ipsum, please try...

I'm seeking a WordPress expert to troubleshoot and rectify the issues with my current website. Key requirements: - The site is experiencing some technical problems that need immediate fixing. The exact nature of the problems are not specified, so a thorough and detailed analysis is required. - The website is not performing as expected and not meeting our goals. We need an expert to identify and fix these issues. Ideal skills and experience: - Proficiency in WordPress and its various plugins - Strong problem-solving skills to diagnose and fix technical issues - Ability to work efficiently under tight deadlines - Prior experience in optimizing website performance would be highly advantageous.

...Frontend Development: Create a user-friendly form for parents to input their child’s name and provide consent. Ensure the form is responsive and works seamlessly across different devices and browsers. Backend Development: Develop a custom WordPress plugin to handle form submissions, generate TTS audio, and merge it with the pre-recorded story. Implement Google Cloud Text-to-Speech API for generating the child’s name in audio format. Use FFMPEG or similar tools to merge the TTS audio with the pre-recorded story. Integration and Testing: Ensure the TTS audio seamlessly integrates into the main story audio. Implement robust error handling and validation for form submissions. Test the entire flow from form submission to audio generation on multiple ...

...create a visually appealing and engaging weekly newsletter in Mailchimp. You can either do it in HTML code or use the templates in Mailchimp. There should be unlimited revision. The purpose of this newsletter is to promote our products and services to both our existing and potential customers. Hence, the design needs to be customer-focused and conversion-oriented. Key responsibilities include: - Craft a professional, visually appealing and on-brand newsletter design that supports our products and services - Implement a clear and compelling call-to-action to drive engagement and conversions - Ensure that the design is mobile responsive and compatible with multiple email clients Ideal Skills & Experience: - Proficiency in Mailchimp and email design best pract...

606 images - white background and merge front and back of the coins and medals in one image

I have a PDF that is meant for email but I'm looking to convert it into HTML so that I can import it into MailChimp. The original PDF has a mixed layout with text and images. I need the resulting HTML to be mobile-friendly, professional-looking, and containing clickable links. Key requirements: - Convert PDF to HTML: The PDF contains a mix of text and images. I need this content to be faithfully translated into HTML. - MailChimp Compatibility: The HTML should be structured in a way that it can be easily imported into MailChimp. - Mobile-friendly: The HTML should be responsive and mobile-friendly to ensure a consistent experience across devices. - Professional Design: The resulting HTML should look professional and sleek, keeping in line with email marketing best ...

I'm looking for a professional email marketing agency that can manage an email campaign for me. Essential skills/experience required: - Proficiency with email service like mailchimp or similar - Previous experience in email marketing, particularly in promoting products - Ability to send follow-up email Key deliverables: - Sending out 350 emails using our email id - Creating and sending follow-up emails - Providing a detailed report on the campaign's performance Please note, I have a template for the emails already. I also have the database of the people to send out in excel format - company name, email, first name and last name - so it should be easy

Unity released a scene that already works for Vision Pro and is ready for augmented reality. I added some buttons and it works 100%. So, I am looking for someone to convert this augmented reality scene to virtual reality using Unity3D 2022.3, as they released it natively and configured. I need someone to do this conversion and ensure that the buttons, which already work, also function in virtual reality. Since it already works for Vision Pro (simulator and device), I need it to work for virtual reality, Vision Pro, and simulator as well. I am attaching a video below of my application in action. The bid starts at $75 just for converting it to virtual reality. video:

I'm looking for a skilled professional who can convert a provided design into a PDF document using HTML format. The attached format should be replicated in the PDF. I will supply all the necessary content and images for the document. Key Requirements: - The PDF should include a header and footer as per the design. - Proper formatting and tables should be implemented. - Images and logos within the document should be accurately included. Skills and Experience: - Proficiency in HTML and experience in creating PDF documents. - Knowledge of would be advantageous. - Ability to replicate a design accurately in a PDF format. - Attention to detail to ensure all elements are correctly positioned. Budget: The fixed budget for this project is 500 INR. Please bid accordingly.

I'm in search of a WordPress developer with experience in WP Bakery to provide design modifications and content updates to my existing website. - The primary focus will be on the Header, Footer, Homepage, and Inner pages. The ideal candidate should have a keen eye for design and be able to enhance the visual appeal of these sections, while ensuring a consistent look and feel across the entire site. - Additionally, I will require text and image updates to be made. This will involve updating existing content to keep the site fresh and engaging for visitors. The task will also include ensuring that all updated content is well-integrated with the design changes. I'm looking for a developer who can work efficiently, pay attention to detail, and deliver high-quality results...

...for us to ensure that our content meets the latest SEO standards and guidelines to attract and retain our target audience. Responsibilities: Conduct a comprehensive audit of our website's crypto-related content to identify areas for improvement in terms of SEO. Analyze keyword relevance and density within the content to enhance organic search performance. Evaluate the website's structure, meta tags, and other on-page elements to ensure alignment with SEO best practices. Provide recommendations and implement strategies to optimize existing content for improved search engine ranking. Stay updated on the latest trends and algorithm changes in the SEO and crypto industries to adapt strategies accordingly. Collaborate with our content team to develop new strategies for cre...

I'm in need of a competent Android app developer who can build a Football Tagging App catering to general football fans. The app should have three prominent features: - Live game tagging: It's central for users to tag live game events as they unfold. - Statistics tracking: The app should be capable of tracking and showing statistics based on the tags. - Social sharing of tags: Enable users to share their tags on social media platforms. Ideally, you'd have previous experience in sports app development, especially within football. Fluency in integrating social sharing features and crafting user-friendly UI/UX are also beneficial. Let's make football more engaging for fans!

NO AI DESIGNS PLEASE, they will be reported! Hi, We are looking for a professional and modern logo design. Please see the attached brief for more details. Thanks!

...verification process. Key Tasks: - **Campaign Management:** I need someone who can create and optimize campaigns for me, ensuring they are running effectively and meeting my goals. - **Keyword Optimization:** A deep understanding of keyword research and optimization is crucial in ensuring my campaigns are attracting the right audience. - **Tags Manager:** Prior experience working with Google Tag Manager is a plus, as I'd need support in setting up and maintaining the tags. - **Verification Assistance:** I need help with the Google Ads verification process for my business operations. Ideal Candidate: - Proficient in Google Ads, with a proven track record of successful campaign management - Skilled in keyword research and optimization - Experience with Google ...

I require a seasoned video editor focused on basic polishing aspects such as trimming, merging and adding transitions. This video is intended for commercial advertising, ultimately enhancing our brand presence on our company's website. - Key Responsibilities: - Trim and merge video clips - Add appropriate video transitions - Deliver a high-quality advertising video The ideal candidate will have prior experience in video editing for commercial advertising, and a good understanding of brand representation. The ability to work promptly on this project ensuring our website continues to provide engaging content, is desired. The goal is to have a compelling end-product that effectively markets our brand and translates our vision into a well-crafted advertisement.

...effectively. I've used Google Ads, in the past, but the interface has changed so I need to update my skills. In addition, my website sends new clients to a third party scheduling site, so I'm not sure how to track conversions. I need help: - Developing a better understanding of how to effectively create search campaigns. - Understanding best practices for adding tags. - Practical guidance on setting up campaigns to optimize results. Skills and experience required: - Proficiency in Google Ads, with a deep understanding of setting up various types of campaigns. - Strong experience with HTML websites and adding tags. - Excellent coaching skills. - Ability to simplify complex aspects of Google Ads and make them easy to understand. - Proven track record of o...

Looking for someone with advanced skills in Excel and PDF interactivity who can transform a multi-sheet excel document into an editable PDF, while maintaining its ability ...editable PDF, while maintaining its ability to be converted back into an excel document. The purpose of this conversion is to enhance collaboration, hence the PDF should feature: - Interactive input fields that can be edited. - Checkbox and/or radio button functionalities. Also looking to add our company logo in the header and company info (addresses, phone numbers etc) in the footer. The ideal freelancer would not only support this conversion, but also maintain the original formatting to protect the sanctity of the document. Previous experience in similar work would be advantageous. Looking forward t...

Hi Nasima, about a year ago you delivered a ver simple logo for a company named Eduna. I'm restarting that project and I need a proposal template (a word document that i can use to deliver proposal) with a nice header and footer related to events planning , wedding planning , table decoration, etc.

I'm looking for a highly skilled SEO expert to further optimize my page 1 ranked website on Google. Key Responsibilities: - Implement advanced On-page SEO strategies to further enhance our website's content, meta tags, and overall structure. - Execute Off-page SEO tactics to build high-quality backlinks and improve our website's authority and relevance. - Conduct a comprehensive Technical SEO audit to ensure the website's technical elements are optimized for better crawlability and indexing by search engines. The ideal candidate should have: - Proven experience in ranking websites to page #1 on Google. - Proficiency in executing effective On-page, Off-page, and Technical SEO strategies. - Strong analytical skills to monitor and assess the ongoing SEO performan...

I'm seeking a professional who can assist with implementing various tracking tags using Google Tag Manager for my Trackier-hosted website. Task Outline: Seeting up website CPS campaign on tracking platform and integrationg with client through GTM Ideal candidate capabilities: - Proficiency in working with Google Tag Manager - Relevant experience with Trackier server platform - Demonstrable experience with the tracking platforms listed - Knowledge in pixels and analytics tracking is essential. The selected professional will need to make sure the installed tags are working correctly and efficiently for tracking purposes. Please detail your experience with such projects when bidding.

...my niche and integrating them into my website content. On-page SEO: Enhancing meta tags, alt texts, headings, and internal linking structure. Technical SEO: Improving site speed, mobile optimization, fixing any crawl errors, and ensuring the website is properly indexed. Off-page SEO: Developing a backlink strategy to increase domain authority and drive organic traffic. Content Optimization and Suggestions: Providing recommendations for content improvements and potential blog topics related to exotic cars. Requirements: Proven experience in SEO with examples of past work. Detailed plan and timeline for completing the project. Ability to communicate progress and provide regular updates. Looking forward to working with a professional who can help increase my site's visi...

I'm in need of a skilled WordPress developer who can help me in optimising my WordPress site, https://feufo.com. I require a comprehensive set of services that include: - Speed Optimisation: My website needs to load faster. This includes improving the page load time, optimising server response time, and minimizing browser render time. - SEO Optimisation: I need to enhance my website's SEO with a focus on keyword research and optimisation. In addition, I'd like assistance in creating a privacy page on my website. This page should clearly outline the privacy policy of the site and be in line with current legal requirements. Ideal candidates for this project should have: - Proven experience in WordPress site optimisation - In-depth understanding of SEO strategies - Stro...

Hello, I ve a shoify store, with server (stape) side tracking both for google and meta. After we fixed the majority of tracking problems and now tracking works good, consent mode v2 too, we still have all the purchases "not set" on GA4. I need a tracking and GA4 expert to look into it. Please note: the milestone will be released only when the problem is going to be solved. Thanks

...task will be to integrate this content into the website in a visually appealing and organized manner. The website consists of approximately 20-30 pages. Arabic Site Activation: I am currently working on translating the content into Arabic. I need you to activate the Arabic version of the site and ensure that the Arabic content is integrated seamlessly, maintaining the same level of visual appeal and organization as the English site. SEO Configuration: Optimize the website for search engines with a focus on the Saudi Arabian market. This includes identifying and integrating the right keywords, tags, meta descriptions, and other relevant SEO elements to improve the site's visibility and ranking in search results. About the Agency: Our agency specializes in Search Eng...

I am in need of a talented artist who can take several family photos and merge them into one impactful, sentimental drawing. Please find the requirements below: - Create a coloured pencil sketch capturing the emotion of the main characters: myself, my wife, our newborn son, and our fathers. - The primary focus should be on us with some background elements included. -Can you please make the background Australian grassed bushland themed. - Depict us with a realistic (ish) style adhering to the real-life characteristics of every individual. - The image will be of my wife and newborn son in the foreground, with our deceased fathers standing over us in the background wearing their hats (one in a cowboy hat the other in a cap), maybe watching us and having a beer. There is two pictures o...

I am in need of a skilled writer to create engaging blog articles tailored to working professionals between the ages of 30 and 50. The main purpose of these articles is to provide information on industry-related topics. - Excellent writing skills and experience in professional blogging are necessary. - You should be able to perform thorough research on industry-related topics and generate ideas for new content. - Experience producing copy for a working professional audience is necessary. - You should be well-versed in creating informative and engaging articles. - A deep understanding of the needs and interests of working professionals is needed. The goal here is to provide high-quality content that will resonate with this specific audience and shed light on various ...