Academic Writing, Answer questions, marketing questions

Please answer in complete sentences and paragraphs, with proper English grammar. You are to complete your exam individually, no team engagement. Remember, I am looking for critical thinking not just repeating what is in the book or other materials. You can use any materials of your choice but be sure to at least reference that ones I have noted in the question. (20 points) Looking at Chapters 1 and 2, discuss the different types of products and how developing a new product plan would differ among them using the 5 phases of product development. (20 points) Referring to the Lego Case (pp.53-55), write a 2-page memo to the CEO answering the questions in the last paragraph. (20 points) (a) Explain the Product Innovation Charter and how it is used in NPD. (b) Develop a PIC for SAP based on Cathy’s presentation. (20 points) (a) Why is sales forecasting so important in NPD? (b) Why is setting the “right” price so important? Write a 2-page maximum memo to Karen and Maria Zorn to explain your concerns, as their consultant. (20 points) Why do we look at the voice of the customer (VOC) and how did that probably affect the development of the new Samsung Galaxy6 and 6Plus? Be specific and use multiple secondary research sources in addition to Chapter 12. Extra Credit (10 points): Forecast the results of the new Galaxy products and back up your forecast with a credible rationale. Please I need somebody good with marketing, business and writing I already upload the book for you thanks