Improve and build a company's online presence and brand awareness through use of social media networks, blogs and online search engine optimization. Study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
-Use traditional media such as facebook, instagram, twitter, youtube and if necessary promoting ads on one or more of these platforms. The idea would be to segment those people with interests related to the company but also to focus on people who have interacted with the publications creating publics, since this should be our universe to impact.
-Perform calendars and post schedules to give added value to the brand, an identity, a tone, interact with the user.
- Work with our database, always trying to expand it by collecting the most information available for future actions. Use our data to create similar audiences in order to reach no clients.
- The report part will be made with the Google Data Studio tool.
- Open the advertisements promotion on both Facebook and Instagram. Achieve a better positioning in search rankings with keywords and SEO
- All the creative part will be done with Adobe programs: Illustrator, Photoshop and Premiere and if necessary expand the tools.