Branding strategist for ed-tech company

Branding strategist needed for ed-tech company focused on improving brand reputation and targeting students. Main Goal: Improve brand reputation Target Audience: Students Core Values: Excellence and leadership Ideal Skills and Experience: - Experience in branding and marketing strategies for the education industry - Strong understanding of the student market and their preferences - Ability to create innovative and creative branding campaigns - Knowledge of effective strategies to establish brand reputation and leadership in the ed-tech industry - Familiarity with digital marketing channels and trends - Ability to analyze market data and identify opportunities for market expansion - Excellent communication and collaboration skills to work with cross-functional teams - Proven track record of successful brand reputation improvement projects in the ed-tech sector Responsibilities: - Develop and implement a comprehensive branding strategy to improve the company's reputation among students - Conduct market research to identify student preferences and trends - Create innovative and creative branding campaigns to engage students and enhance brand recognition - Collaborate with internal teams to ensure consistent brand messaging across all channels - Monitor and analyze brand performance metrics and adjust strategies as needed - Stay up-to-date with industry trends and competitor activities to identify opportunities for market expansion and differentiation - Provide regular reports and updates to the management team on branding initiatives and progress towards