Hello,
My professional background includes successful campaigns and projects requiring different areas of expertise: developing consumer strategy and the business strategy (B2B and B2B2C), public affairs, government relations, public comms, corporate comms, crisis and issues management, media relations, events, social media, employer branding, brand communication.
I have been involved in 360 campaigns with 6-figure budgets from stage one - strategy development, to the final stage - deployment and assessment and I have coordinated complex teams (PR, creative, digital, BTL, media buying, production, research, specialists - e.g., HCPs, professional organizations, NGOs). Other campaigns required also government relations and stakeholders engagement. All campaigns were successful, based on the outperformed KPIs, the campaigns assessment studies and the recognition by the clients and PR industry.
For many clients I conducted extensive research prior to developing their CSR strategy and identify the right nonprofit partners, so I know how to match their corporate objectives and yours. (I had in my portfolio over the years Nestle, GSK, Coca-Cola, Tetra Pak, Oracle, IBM, Metro Cash & Carry, other).
We can work sharing the database (cloud, or drive or dropbox) so you can start asap approaching your stakeholders.
I am at your disposal to discuss the approach and implement the project.
Please visit my LinkedIn profile for recommendations and other details.
Best,
Diana Nitulescu