Internet Marketing Strategy for Subscription Startup

We are a subscription based shaving service. We require: - Write the copy on the website - I have a general idea of what to say, and know our messages that I want to get across. I'm just not great at putting them together. - Write template emails - these range from order completion to abandoned cart emails. In total, I think there will be around 10. - Create a pre-launch marketing plan - Utilising social media, emails, Facebook ads and Adwords. I know the general strategy - social media and word of mouth, I just need someone experienced to put a plan together to be followed leading up to launch. - Any personal promotion you see fit Only native English speakers apply. Please include experience with applying.