Adwords conversion tracking button click jobs

Need this 4 page document to be in word. As it is very important that each side (as there is an English side and a Spanish side) is part of table, as I need each side not to interact with the other (meaning that if I put text on one it does not affect the other side), I include a word "template" so its clear

I'm in need of a freelancer to assist in creating my document templates and request forms. Key tasks: - Stand up your own Confluence and JIRA SM sites (free for 30 days) - Create process templates (Confluence), ensuring their accuracy and alignment with my requirements for internal processes for my SaaS product. - Create request forms (JIRA SM), with man...Experience: - Proficient in process document, checklist, and forms creation. - Ability to use Google, ChatGPT (or other generative AI) to search and create baseline content. - Experience with Confluence and JIRA Service Management. - Any experience with SDLC, ISO27001, incident response. - Excellent attention to detail. Your work will be crucial in ensuring the efficacy of my DevOps processes and issue tracking for my clou...

I'm in need of an expert front-end developer with proficiency in HTML/CSS, JavaScript, React, TypeScript, NextJS, TailwindCSS, PostgreSQL, Prisma, and TurboRepo. Your main task will be focused on form and radio button implementation as part of the user interface. The target design is custom-made, requesting a unique style and layout that will meet our project's specific needs. Your input and creative ideas will be highly valued. OA keen eye for detail, creativity, experience in the mentioned languages, frameworks, editing custom designs, and a record of past similar work are essential for this job.

I need to convert a simple text-based PDF into a Word document for the purpose of editing the content. The original formatting of the PDF must be maintained in the Word document. Key Requirements: - Convert a simpl...into a Word document for the purpose of editing the content. The original formatting of the PDF must be maintained in the Word document. Key Requirements: - Convert a simple text-based PDF into an editable Word document - Maintain the original formatting of the PDF - The purpose of this conversion is solely for editing the content, not for reformatting or extracting text for other uses Ideal Skills: - Proficient in both PDF and Word processing - Attention to detail to ensure the accuracy of the conversion - Understanding of the importance of maintaining the or...

I'm looking for an expert in Google Analytics 4 (GA4) to set up event tracking on my analytics account. This will mainly involve: - Tracking adverts clicks - Monitoring page views, impressions This tracking is crucial for ongoing adjustments to my marketing campaigns, hence the freelancer I need must have the following skills and experience: - Profound knowledge of GA4 - Proven experience in setting up event tracking - In-depth understanding of data interpretation for marketing campaign adjustments An understanding of website design and user behavior would be a plus, as this can provide valuable insights for the project. Please note, only bids from freelancers who discuss their relevant experience and approach to the task will be considered. I look f...

...invoices, bank statements, and other financial records. - Account reconciliation: Regular reconciliation of Tally entries against bank statements and other financial records is crucial to ensure accuracy in our financial data. - Inventory management: Tracking and updating inventory records in Tally is another essential task that needs to be performed regularly. For the MS Excel billing work: - Creating invoices: You will be responsible for creating invoices in MS Excel based on the information provided. - Managing payment records: Tracking and updating payment records in MS Excel is a key task to ensure that all payments are accurately recorded. - Generating reports: You will be expected to generate reports in MS Excel based on the payment and billing data, which will...

I'm looking for a freelancer who can accurately convert a PDF file to a Word document, as I need to be able to edit the content. The project involves: - Converting a text-only PDF file to a Word document while maintaining the content's ...freelancer who can accurately convert a PDF file to a Word document, as I need to be able to edit the content. The project involves: - Converting a text-only PDF file to a Word document while maintaining the content's structure and flow. - Ensuring the Word document follows standard formatting, but with a focus on making the content easily editable. Ideal Skills: - Proficient in PDF to Word conversion. - Strong attention to detail to ensure accurate transcription. - Familiar with standard Word formatting. - Prior experience in e...

I'm seeking a skilled CAD designer for a project that entails creating a container for a small prototype. The container not only serves to protect the prototype but also enhances its aesthetic appeal. Incorporating a sleek design with rounded corners and borders, the container should have specific holes for power button, recharging, and antenna. The chosen material for this project is plastic PLA. Prior experience in designing 3D models with STL files for plastic materials is highly desirable. Your creative input is welcome but the final product must match the dimensions and aesthetic requirements as specified. The design should be innovative but practical for real-world implementation. Key Aspects: - Design a rectangular container with rounded corners and borders - Incorpo...

I created a very simple php script to take a screenshot of a web page. Script is working. But, when I want to create a screenshot of a Google Maps page - I first need to click the "I agree" button. And here I got stuck. Do you know how to fix it? Also, I would like to take a screenshot of just one part of the screen (not full screen). Your work will be instrumental in the development of my overall project and I'm looking forward to see your expertise in action.

Able to work with ftp. And start immediately

Seeking an experienced app developer to create a solution for local authorities and municipal bodies to streamline waste management processes. The ideal candidate should have experience in creating professional and corporate design interfaces and should have developed apps in the environmental or waste management sector. Main Features: - Real-time waste pickup tracking - An integrated payment system - Waste disposal location finder - Text message support - Dashboard management Key Skills: - Strong experience in UI/UX design with a portfolio of professional and corporate designs. - Proven ability in the development of similar waste management systems or environmental apps. - Expert knowledge in integrating payment systems. - At least 5 years of experience in mobile app dev...

I'm seeking an expert in managing and optimizing ad campaigns on both Facebook and Google. My main focus is on improving my click-through rate, conversion rate and ultimately, lead generation. Requirements: - Proven experience in both Facebook and Google ads management - Ability to analyze and optimize campaigns for improved performance - Strong understanding of ad targeting, specifically for the age groups 35-44 and 45-70 Your ability to deliver results and meet KPIs will be key to the success of this project. Expertise in digital marketing analytics tools will be highly beneficial. Show me through past work experiences that you can drive significant improvement in my ad campaign performance.

...in need of an experienced Android developer to create an educational app. The project will involve implementing a variety of features and functions. Key Features: - Homework Submission: The app should allow students to submit homework through the platform. - Interactive Quizzes: The application should be capable of hosting interactive quizzes for students. - Attendance: Implement a feature for tracking and recording student attendance. - Exams: Integrate a system for conducting and grading exams within the app. The platform is exclusively Android, so the ideal candidate will be proficient in Android app development. It's also a plus if the developer has prior experience integrating APIs, as the project may require this down the line, although this is not yet confirmed. A b...

...expertise of a seasoned Cryptocurrency Analyst, with proficiency in Bitcoin and Ethereum, specifically for: - Tracking and tracing transactions - Analyzing wallet activity and - Identifying owners of wallets. As the client, I do not have a preference for specific platforms or tools to be used for this project. So your knowledge and personal discretion will come in handy. Familiarity with widely-used platforms like Blockchair, , and will be beneficial. However, I'm open to other effective suggestions. Skills and Experience: • Cryptocurrency analysis • Proficiency with BTC and ETH blockchain • Ability to identify wallet owners • Skilled in the use of wallet tracking tools This task requires technical understanding of blockchain and its underly...

I'm looking to convert a PDF file into a Word format. The primary reason for this is to be able to edit the content. Key Requirements: - Convert a PDF (less tha...into a Word format. The primary reason for this is to be able to edit the content. Key Requirements: - Convert a PDF (less than 50 pages) into a fully editable Word document. - Text should be easy to modify and manipulate. Since the conversion is solely for the purpose of editing, maintaining the exact format is not a priority. The primary focus is on ensuring that the content is accessible for editing post-conversion. Ideal Skills and Experience: - Proficient in PDF to Word conversions. - Strong attention to detail to ensure accuracy in the text conversion. - Experience with project of similar sc...

I need a skilled typist to meticulously transform my PDF document into an editable word file. Here's...my PDF document into an editable word file. Here's what this project entails: - Purpose: I aim to edit the content of my PDF, meaning accuracy is crucial to avoid having to make changes post-conversion. - Layout and Design: I want the Word document to mirror the exact layout and design features of the original PDF. This requires an eye for detail to ensure no elements are accidentally altered or missed. - Content Description: The PDF is text only, so no need to worry about images or complex graphical elements. Ideal skills are attention to detail, proficiency with Microsoft Word and PDF conversion tools, and excellent typing accuracy. Previous experience with ...

I need a PDF file converted into a Word document. The source language of the PDF is English. The final Word document should be clear and legible, but I require some formatting changes to be made. This means the formatting will not be an exact ...legible, but I require some formatting changes to be made. This means the formatting will not be an exact replica of the PDF file. Project Requirements: - Convert a PDF file to Word and ensure the document is editable. - Maintain the text in English, but potentially adjust formatting. Ideal Skills: - Proficiency in English for content understanding. - Excellent skills in PDF to Word document conversion. - Understanding of different formatting options in Word and the ability to implement them. - Attention to detail to ensure accuracy an...

I will continue to run and optimize high-converting Google ads and meta ads campaigns to increase conversion rates, boost customer engagement, and increase sales.

I have a 2D building plan in DWG format that I would like to transform into a 3D building plan in PNG format. This is mainly for visualization purposes, so I'm not looking for intricate detailing or furnishings in the 3D model. Key requirements: - Transforming a 2D building plan into a 3D building plan - Providing basic outlines and shapes in the 3D model, no intricate detailing needed - The final 3D model should be in PNG format - Interior views are particularly important for this project Ideal skills and experience: - Proficiency in CAD software for 3D modeling - Previous experience with transforming 2D building plans into 3D models - Ability to create basic 3D outlines and shapes effectively - Understanding of interior design and visualization for accurate interior views If you ...

I need someone in Singapore to buy the latest print copy of Grazia Singapore for me and send it to the UK as soon as possible. The task involves: - Buying the magazine from a local store - Shipping the magazine to the UK via standard shipping - Providing tracking information for the shipment Ideal candidate: - Located in Singapore - Able to quickly purchase and ship the magazine - Experienced in international shipping Please note that time is of the essence, so I'm looking for someone who can complete this task promptly.

I'm in need of an expert front-end developer with proficiency in HTML/CSS, JavaScript, React, TypeScript, NextJS, TailwindCSS, PostgreSQL, Prisma, and TurboRepo. Your main task will be focused on form and radio button implementation as part of the user interface. The target design is custom-made, requesting a unique style and layout that will meet our project's specific needs. Your input and creative ideas will be highly valued. OA keen eye for detail, creativity, experience in the mentioned languages, frameworks, editing custom designs, and a record of past similar work are essential for this job.

...significant role. Key responsibilities include: - Implementing voice recognition AI features - Discussing and implementing 2 other AI features - Integrating user profiles and authentication - Incorporating GPS tracking and mapping - Developing Audio/Video Calling, Messaging and Notifications - Building an Airbnb like Booking System Ideal skills for this project: - Proven experience in developing mobile and web applications, particularly in the Travel Tech or Social Networking fields - Strong background in AI and machine learning. - Proficient in user authentication and profile systems, GPS tracking and mapping, and social media integration - Previous experience working on travel tech or social networking platforms will be an advantage Please be based in Mumbai or be ab...

Hello! I need a dev to provide a code for ACF. I have a group field (name=datos_identificacion / key=field_6254410299474), inside this field I have - A radio button field (name=M04_rol / key=field_63e16759962bc) which the following options: conductor : Conductor fleet_manager : Fleet Manager fleet_manager_admin : Fleet Manager Admin - A post object field (name=M04_grupo / key=field_6568c439f3934) The code need to make this post object field mandatory if the option of the radio button is "conductor", and if it is "fleet_manager" or "fleet_manager_admin" the field is no more mandatory. This action should be applied at the moment the user switches options. Budget:10usd The first who provides the code in private message, I will test, if it wo...

As a personal project, I'm seeking a skilled developer who can assist in creating a custom project management dashboard. Key Features: - Task Tracking: I intend to have a platform that allows me to track my tasks efficiently. - Team Collaboration: As I might need to work with others in the future, it'd be great if the dashboard can accommodate collaboration. - Progress Visualization: I envision a system that can help me visualize my progress and take necessary actions based on that data. Main Objective: The main goal of this project is to enhance communication. I need a system that allows me to communicate effectively, not only with myself but potentially with a team in the future. Ideal Freelancer: The ideal freelancer for this project should have expertise in dashboa...

I require a proficient coder to create a Ludo hack apk designed for iOS or andrioid apk with the main feature being unlimited dice rolls. The hack should be activated by the pressing of a specific button during gameplay. Previous experience in mobile game hacking is a must for this project. Ideal Skills: - iOS development and android apk app development - Proficient in coding, especially in game hack development - Understanding of Ludo game mechanics.

I have an HTML file that needs to be converted into a CSS application. The end goal is to enhance its performance and make it more efficient in terms of its layout and rendering. Key Requirements: - Convert HTML file to CSS to improve performance. - Enhance the layout and positioning through CSS to make the application more visually appealing. Ideal Skills and Experience: - Proficiency in both HTML and CSS. - Experience in converting HTML files to CSS applications. - Prior work involving performance optimization. - Strong understanding of layout and positioning in CSS.

I'm in search of a professional YouTube strategist who is fluent in both English and Arabic. My established channel, primarily targeting upper class Arabs who are comfortable with speaking English, needs a boost in subscribers, an enhanced video ranking, a rebranding to better suit the audience and higher conversion for products sold via my youtube channel. Key Responsibilities: - Develop and execute strategies to increase subscriber count - Implement tactics for improving video ranking - Redefine the channel to target Arabs who predominantly speak English Ideal skills and experience for this job include: - Proven track record in boosting YouTube channel growth - Extensive knowledge of YouTube's algorithm and SEO best practices - Fluent in both English and Arabic to cat...

I will continue to run and optimize high-converting Google ads and meta ads campaigns to increase conversion rates, boost customer engagement, and increase sales.

I'm seeking an experienced Facebook Ads specialist to help me generate leads and drive product sales. Key tasks and responsibilities will include: - Designing, implementing and optimizing Facebook ad campaigns to target prospective customers - Analyzing ad performan...drive product sales. Key tasks and responsibilities will include: - Designing, implementing and optimizing Facebook ad campaigns to target prospective customers - Analyzing ad performance and tweaking for maximal results. The ideal candidate will have a strong track record in creating successful Facebook Ads geared specifically towards boosting product purchases. Expertise in A/B testing and conversion rate optimization is also essential. The product category to be promoted will be disclosed to the succes...

I am seeking an experienced professional who can help me optimize Facebook ads specifically for lead generation purposes. With a keen focus on demog...to implement and manage image and video ads that appeal to young adults aged 18-24. Here's what I'm looking for: - Proven experience in running Facebook ads. - Strong understanding of how to effectively drive lead generation. - Ability to craft engaging image and video ads. - Proficient in reaching and engaging with young adults (18-24) demographic. - Exceptional understanding of Facebook’s ad tracking capabilities and how to leverage data for campaign enhancement. If you have a track record of creating effective Facebook ad campaigns that generate quality leads, especially with the aforementioned demographic, I'...

More details: We are making some changes to this dashboard tool : We need to make two changes in the product in above link. This is a code for dashboard tool, we just need to create ...from our dealer, and another for empty cylinders returned by customers. To streamline this process, I propose adding a tab or checkbox in our Point of Sale (POS) system when selling the product, prompting the staff to confirm whether the empty cylinder has been received. If yes, it should update the Empty Cylinder stock; if no, it should not. Database management, Creating Two New database and a button in a dashboard., Need someone Who understand complex Backend Architecture in php & Mysql.

Hi Biliana, I just came across your profile and I'd like to check if you have time for a project for us today. We're a translation company in Amsterdam and for one of our clients we need to transcript an interview (from audio to text) and then it needs to be translated into English. I'd like to ask you if you're interested and...quite urgent (client would like to receive it Monday morning ideally). The file is 52 minutes long and we can tell you how to get this converted to text (the website we use), but then it needs to be checked thoroughly, which will take several hours (I think 4 to 5). And then it needs to be translated. Looking forward to hear from you. Feel free to take a look at my profile (client the 'client view' button top-right) for 140 5-st...

...work efficiently within a limited budget while maximizing results. The ultimate objective is to utilize Facebook advertising as a tool to enhance our brand's outreach and reel in potential clients interested in our services. Your role is essential in the success of our lead generation strategy. Therefore, expertise in ad optimization, strategic planning, and execution is necessary. Performance tracking and regular campaign updates will be expected. Do you have what it takes to make a tangible difference in our online presence? Let's connect!...

I'm looking for an experienced Community Manager to focus primarily on two of our main platforms: Facebook and Instagram. Key Tasks Include: - Developing fresh and engaging content - Managing ad campaigns effectively The ultimate goal of this project is to generate leads and increase our customer base, so experience in conversion optimization strategies is a plus! Ideal Candidate Skills & Experience: - Proven track record in community management - Excellent content creation abilities - Experience in managing social ad campaigns - Proficiency in lead generation tactics Your success in this role will directly impact our company's growth, apply now to be a part of our exciting journey!

Scope of this project: Authentication - Ensure proper authentication for our domain by setting up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) records. Lead Email List - Collect active leads/emails from LinkedIn/other sources Opt-in Subscribers: Shoul...Conformance) records. Lead Email List - Collect active leads/emails from LinkedIn/other sources Opt-in Subscribers: Should make people/contacts opt-in for subscription Test Emails: Before sending large email campaigns, send test emails to ensure they are landing in the inbox or spam folder. Engagement Metrics: Should set dashboard or portal for us to monitor engagement metrics such as open rates, click-through rates, and spam c...

I'm looking for a talented developer with experience in HTML and inline CSS. I have two pages of text content in PDF and Word format which need to be artfully converted to HTML for email distribution. The critical specifications for this project are: - Efficient use of HTML tables to structure content - Inline CSS for styling to maintain presentation across various email platforms - No need for responsive design due to the email context

I'm seeking a proficient freelancer to convert my Google Document into a Word Document. My primary purpose for this conversion is to enhance the document's editability. The Google document content is a business report. You'll perform simple text editing tasks as part of this project. Please ensure you know how to maintain the integrity and original format of the report during the conversion and editing process. Ideal Skills: - Proficient in Google Suite & Microsoft Office Suite - Attention to detail - Experience in business report editing A freelancer with a strong background in business report creation and editing will be ideal for this task. Please share your relevant experiences in your proposal.

I urgently require a freelancer to create a logistics management system for my business. The system must address the issues I'm currently facing with tracking shipments and managing inventory. Key Points: - The system should be able to efficiently track shipments and provide real-time updates. This is crucial to improve our customer service and overall business operations. - The inventory management module should be effective and user-friendly. As a business with 18 warehouses, we need to ensure all stock levels are accurately and efficiently maintained across all locations. Skills and Experience: - Proficiency in logistics software development - Strong understanding of inventory management systems - Prior experience with large warehouse networks - Ability to deliver a quick ...

I'm looking for an experienced freelancer to convert a Google document into a Word document. The Google document may contain a variety of elements such as font styles and sizes, bulleted or numbered lists, and tables. Ideal Skills and Experience: - Proficiency in Google Docs and Microsoft Word - Experience in document formatting and conversion - Attention to detail in maintaining the original document's formatting I anticipate a quick turnaround for this project.

...into a Word format. The primary purpose of this conversion is to share the document with my collaborators who use Word exclusively. The document contains integrated tables, graphs, and images. Not all of them have to be editable in the Word format. The freelancer must ensure that: - The converted Word document maintains the same formatting as the Google document. - Some tables, graphs, and images are editable as per my instructions, while the rest remain static. Ideal freelancers for this job would possess the following skills and experience: - Proficiency in Microsoft Word and Google Docs. - Abilities in discerning between editable and non-editable elements in a document. - Attention to detail to keep the formatting intact during conversion. - Previous experience wi...

I am in need of a proficient individual who can efficiently convert a PDF document into a Word file. The main objective of this task is to edit and significantly c...graphics. - Task Overview: The task will involve converting an existing PDF document into a Word file, with an emphasis on restructuring the content. Please note that the job does not require text revision or grammar and spelling correction. - Skills & Experience: The ideal candidate will possess: 1. Proven experience in document conversion and editing. 2. Excellent attention to detail to ensure images and graphics are preserved in their original form during the conversion process. 3. Proficiency in using PDF and Word processing software. I look forward to receiving your proposals. Let's create somet...

...brands. Key Project Details: - Primary Objective: To write new and amend existing product copy (title, description, bullet points etc..) suitable for a variety of UK eCommerce channels including marketplaces and omnichannel retailers such as Dunelm, The Range and Amazon. - Tone: I'm looking for a professional and friendly tone which at the same time is fully SEO optimised to drive ranking, conversion and sales. The copy should be engaging and accurate to maintain the audience's interest and trust. Key Skills: - Proven experience in copywriting for sales-driven consumer products, ideally within homeware. - Ability to write in a conversational and friendly tone, while maintaining a professional edge. - Knowledge of SEO best practices in content marketing and sales co...

I am looking for an expert with experience in integrating multiple delivery service providers into a single platform for my grocery business. The integrations we require include: - Ekart Logistics - Ecomm - Delhivery - Other delivery service providers operating in India The key features we expect from the delivery service include: - Real-time tracking - Delivery time estimation - Customer reviews and ratings I need someone who is skilled in system integration, has experience with delivery service providers, and has a creative approach to problem solving. The goal is not just to integrate these services, but also to understand their operational inclinations so we can optimize for customer satisfaction. The ideal freelancer should have a background in logistics, a good understand...

Hi Avinash D., 1. Need to work on existing scripts header changes 2. Need to work on Google click 3. Need to work on product add remove notification

...on enhancing the user experience to drive increased conversion rates. Key requirements include: - Reviewing and customizing the Homepage layout, Product pages and listing pages, Navigation menus (including the Navigation bar and Footer) - Customize the existing theme across the store - Review existing app and provide suggestions for the alternative app if necessary - Implementing user-friendly design elements that ultimately lead to a boost in conversion rates Ideal skills and experience for this job includes: - Proficiency in Shopify store design and theming - Extensive experience in UI/UX design, particularly for e-commerce platforms - A clear understanding of user experience best practices and how they relate to increasing conversion rates - Strong communicatio...

...list of offers in the hotel tab of each individual hotel, and I want to open them using a custom button rather than the native link of the accordion. If I post an offer for a hotel, that offer should only be visible for that specific hotel. However, at the moment, it is shown in all hotels, even though I select the hotel to associate these offers with from a select box in the control panel during the posting phase. This involves creating custom queries for WordPress. I usually use PHP/MySQL, but for this new version of the site, I am using WordPress. The total budget is 15 USD it's not a demanding job for an expert. I am attaching images to clarify what I am talking about. You can see button "dettagli offerta" and i want to use this for open and close the ...

We are in search of new freelancers for a copy-paste task, involving short ms word documents. The job entails translating from English to various languages, including Spanish (Latin America), Spanish (Spain), French, Czech, German, Portuguese (Portugal), Hungarian, Ukrainian, Indonesian, Italian, Japanese, Arabic (Standard), and Korean.

...Bitcoin, Ethereum, Litecoin, and USDT ERC20. Key Functionalities: - Secure Wallet Integration: The payment gateway should have a secure wallet integration to ensure the safety of transactions. - Payment History Tracking: I'd like a feature that allows me to easily track payment history for transparency and accounting purposes. Ideal Skills and Experience: - Proven experience in developing crypto payment gateways - Proficiency with Bitcoin, Ethereum, Litecoin, and USDT ERC20 - Strong understanding of secure wallet integration - Previous projects demonstrating payment history tracking - E-commerce platform experience, especially with WooCommerce, Shopify, or Magento, would be a bonus, though not essential. Please reach out if you're confident in your ability t...

URGENTT PROJECT. The project would be to design and build a PCB device and 3D Printable enclosure that supplies power via POE (power over Eth...a PCB device and 3D Printable enclosure that supplies power via POE (power over Ethernet) to equipment and can accept a standard construction equipment battery from a manufacturer such as Dewalt, Ryobi, etc. to provide the power to the attached device. There should be 2 Ethernet ports (an incoming and outgoing ethernet port) supporting 5Gbps and the power draw will be selectable via switch or button. The power will need to conform to the standards for 802.3af (POE), 802.3at (POE+), and 802.3bt (POE++) and include a power meter that shows the amount of battery power remaining. A USB-C port should also be included. The enclosure should be 3D ...

I am in need of an experienced performance marketer to boos...Media Advertising. Key Responsibilities: - Devise and implement strategies to increase sales conversion rates - Manage and optimize Search Engine Marketing campaigns - Run effective Social Media Advertising campaigns targeting Millennials and Business Professionals Ideal Skills and Experience: - Proven track record in performance marketing, particularly in increasing sales conversions - Strong understanding and experience in Search Engine Marketing and Social Media Advertising - Ability to target and engage with the Millennial and Business Professional demographics - Excellent analytical and strategic thinking to make data-driven decisions - Proficiency in relevant tools and platforms for tracking and analyzing ...