Azure cloud migration strategy jobs

We are seeking an expert in algorithmic trading or financial engineering to assist with completing the code for our High-Frequency Trading (HFT) Bot. The ideal candidate will have a deep understanding of algorithmic trading strategies, market data analysis, and the ability to optimize trading systems for high-speed execution. This project involves refining and enhancing the existing codebase to improve performance and profitability. Required skills: - Proficiency in algorithmic trading and financial engineering - Experience with HFT strategies and market data analysis - Strong programming skills in languages such as Python or C++ - Knowledge of trading platforms and APIs - Ability to optimize trading systems for high-speed execution

I need a competent Excel specialist to develop a robust strategy for documentations. The specific tasks are not yet determined, and the information that needs to be included will be clarified as we proceed. However, the project has no strict deadline, giving you ample time to plan, organize, and execute best practices. The ideal candidate will possess: - Outstanding Excel skills, including creating and working with complex formulas. - Robust organizational skills to manage and structure vast amounts of information. - Proactive attitude for identifying potential tasks that need documentation. - High attention to detail and accuracy. - Experience in data entry, sales records, and inventory management would be advantageous. Please bid with your plan of action and examples of previous...

As the project owner, I aim to revolutionize my B2C digital marketing efforts to drive increased website traffic, improve search engine rankings and generate high-value leads and conversions. Key Project Elements: - Implementing robust social media advertising strategies tailored for maximum outreach and engagement. - Operationalizing search engine optimization practices that will improve our visibility on relevant SERPs. - Executing well-sequenced, targeted email marketing campaigns to nurture leads and boost conversions. Ideal Candidate Profile: - Comprehensive experience with B2C digital marketing. - Proven skills in social media advertising, SEO, and email marketing. - Strong analytical skills for data-driven decision making. - Innovative mindset for creative and strategic problem-...

I'm in need of a comprehensive SEO strategy for 3 different websites. There are 16 keywords for each site that need to be optimized. On-Page Optimization: - Keyword Research and Optimization: I need high-quality keywords to be identified and strategically placed on each of the web pages. - Meta Tag Optimization: It's vital that the meta tags are well-crafted and optimized for search engines. - Content Optimization: The web content must be optimized for SEO, including headings, images, and internal links. Off-Page Optimization: - Link Building: The strategy should focus on acquiring high-quality backlinks from reputable sources to improve the website's authority. - Online Directory Submissions: I need the websites to be listed on relevant directories to boost...

I'm looking for an SEO Specialist to help improve search engine rankings and traffic for my website. The current state of the website's SEO is poor, and I'm aiming to boost it. Key Responsibilities: - Conduct a thorough SEO audit of the website - Develop and implement a comprehensive SEO strategy - Improve search engine rankings, specifically on Google - Monitor and analyze site traffic and user engagement Please go through the attached document for more details and include examples of past work in your proposal. Looking forward to working with an SEO expert!

I'm in need of a creative web designer to create a captivating landing page for my lingerie business. The domain is set and the vision is clear - now I need your expertise to bring it to life. Key Objective: - Primarily, I want the landing page to be oriented towards collect...to convey sophistication and elegance, which are at the core of my brand. Data Collection: - The sign-up form should include fields for visitors to input their Name, Email, City, and Date of Birth. This information will help me segment and understand my audience better. Ideal Skills: - Proficiency in web design, specifically in creating engaging landing pages. - Experience in data collection strategy and form fields that minimize user drop-off. - Strong communication skills to ensure the final design m...

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Need custom TWRP recovery for android MTK 6765 SoC Helio device. Orignal and other files are in cloud and will be provided on request.

I require an experienced SEO blog writer. The main goal is not defined at the moment; however, it might involve anything from increasing website traffic and improving search engine rankings to engaging and educating readers. Likewise, the target audience could be small business owners, digital marketers, entrepreneurs or others. The frequency of blog posts needed is also not fixed yet. Skil...traffic and improving search engine rankings to engaging and educating readers. Likewise, the target audience could be small business owners, digital marketers, entrepreneurs or others. The frequency of blog posts needed is also not fixed yet. Skills required include SEO understanding, keyword searching, and expert writing ability. Bidders, please provide me with a glimpse into your SEO writing str...

...seeking a proficient digital marketing specialist to boost my website's visibility, drive high-quality traffic, and ultimately generate leads from a B2B audience. Key Project Details: - Increase website traffic via a strategic approach to various digital marketing channels - Improve search engine rankings to enhance organic visibility among B2B audiences - Generate leads through a well-crafted strategy across social media, email marketing, and SEO Skills and Experience Required: - Proven track record in creating and implementing successful B2B digital marketing strategies - Expertise in using social media, email marketing, and SEO to drive results - Knowledge of lead generation tactics tailored towards B2B clients The ideal candidate for this project should have a strong ...

...developer to create an API that can recognize specific objects or logos in images, and provide real-time alerts based on this recognition. To accomplish this, you should be proficient in Python, Artificial Intelligence (AI), and the Azure Vision API. Key Requirements: - Develop an API for image recognition that specifically identifies objects or logos - Enable real-time alerts triggered by the API's recognition capabilities Ideal Experience: - Proficiency in Python is a must - Previous experience with AI and machine learning for image recognition - Familiarity with Azure Vision API is highly desirable - Strong understanding of real-time alerting systems This project will be pivotal in enhancing our monitoring and alerting capabilities, and we're looking for a...

As a cybersecurity officer, I'm seeking to significantly enhance the security measures of my server and cloud-based systems. Here are the project's requirements: - Implementing a zero trust network access on both system types to reduce the possibility of unauthorized access. - Proven experience on similar projects would be highly valued. - A particular focus is to be placed on uptime and reliability, as these systems are mission-critical. Ideal Skills & Experience: - Experienced cyber security professional - Deep understanding of zero trust network access - Proven track record with server and cloud-based systems - Excellent problem-solving capabilities in cybersecurity.

I'm starting a home based cloud kitchen named Spicescape. In need of a designer who can create a modern, minimalistic, and captivating logo. As mentioned, I'm open to creativity but it must fit into a contemporary style. Key Requirements: - Strong sense of modern and minimalistic design - Versatility to incorporate potentially different elements (Not bound to specific items - Spoon, Fork, Chef Hat, etc., but if they are included they need to fit into the overall style) - Ability to mesh ideas and create a final design that is both visually appealing and signifies the essence of a home based cloud kitchen. Ideal Skills: - High-level proficiency in modern logo design - Experience creating logos for the food industry - Excellent graphic design skills - Strong creati...

I am seeking an experienced game developer to create "Urban Pursuit: Express Delivery," a mobile game that merges strategic ga...interaction and navigation through the game. Integrate in-app purchases and advertisements strategically to ensure monetization while maintaining an enjoyable gaming experience. Ideal candidate should have: Demonstrable experience in developing simulation games, with a focus on mobile platforms. A robust portfolio showcasing successful cross-platform games, preferably with elements of real-time strategy or urban simulation. Expertise in crafting user-friendly game interfaces, enhancing the overall player engagement and retention. A thorough understanding of in-app purchase mechanics and effective ad integration that supports gameplay rath...

I'm in need of a Facebook and Instagram marketing specialist who can help me generate leads and drive sales. Key Project Details: -...Details: - I want to focus on both Facebook and Instagram. - The main goal of the campaign is to generate leads and drive sales. - The target audience for this campaign is mainly professionals aged 25-54. The ideal candidate should have experience in lead generation on social media, specifically on Facebook and Instagram. Proficiency in targeting professionals on these platforms is a plus. Your strategy should be tailored towards driving engagement and ultimately converting this audience into leads and sales. Please include examples of similar campaigns you've run in your bid. I'm looking for someone who can bring a fresh, creative ...

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I'm seeking a skilled and creative marketer to help promote a series of children's resources for busy teachers. Key Responsibilities: - Develop and implement an super effective marketing strategy tailored specifically to children's resources - Create engaging content for social media platforms - Manage and execute email campaigns to reach international target audience Skills and Experience: - Proven experience in successfully marketing teaching resources or similar products - Strong understanding of teaching resources - Proficiency in social media marketing with an emphasis on family-friendly content - Experience with email marketing campaigns, preferably targeting teachers and parents - Ability to create visually appealing and engaging content - Excellent commun...

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...develop and execute a comprehensive SEO strategy for KoraStats, a leading platform dedicated to providing up-to-date and insightful statistics on football games. Our goal is to enhance our online presence, increase organic traffic, and improve our search engine rankings. This project will span three months, and we are keen on achieving specific, measurable targets. Responsibilities: SEO Audit: Conduct a thorough SEO audit of the existing KoraStats website to identify areas for improvement. Keyword Research: Perform extensive keyword research to find relevant terms that can drive targeted traffic to KoraStats. On-Page Optimization: Optimize website content, meta tags, headers, and images to improve relevance and rankings for targeted keywords. Content Strategy: Develop a ...

... - Design a logo or update the existing logo to reflect the client's identity as an Agile Coach. - Develop a style guide that outlines the visual elements and guidelines for maintaining brand consistency across different platforms. 3. Marketing Campaign: - Conduct market research to identify the target audience and competitors in the Agile coaching industry. - Develop a marketing strategy and campaign plan tailored to the client's goals and target audience. - Create engaging and informative content, including blog posts, articles, case studies, or whitepapers, highlighting the client's expertise. - Utilize social media platforms, such as LinkedIn, Twitter, and relevant industry forums, to promote the client's abilities and generate awareness...

I need a skilled Affiliate Marketer for promoting several health/fitness products including supplements, fitness equipment, and workout programs to an audience of all genders. Ideally, I need someone who can: - Develop and implement a strong affiliate marketing strategy - Expertise in creating gender-neutral promotional content - Leverage social media platforms effectively for promotion Skills: - Proven experience in affiliate marketing - Strong understanding of the health and fitness industry - Expertise in social media marketing and content creation I am looking for someone with a clear understanding of how to reach and engage both male and female audiences in the health and fitness sector through effective social media posts. The primary goal is to drive sales and conversions...

...in Firebase and Cloud Firestore to migrate a small (<10MB) Firebase realtime database over to Cloud Firestore. Requirements for the developer to work on this project include: – Has their own computer and high-speed Internet connection. – Speaks, Reads, and Writes English well. – Can work from home without distractions. – Can use video conferencing - The ideal candidate should have a proven track record in successfully implementing security measures throughout database migration. - Experience with Firebase and Cloud Firestore is paramount, as the smooth transition with zero downtime is critical in this project. - Knowledge of optimizing database structure for better querying and scalability This project needs a dedicated profes...

I'm in need of an expert who can help me migrate my emails from Godaddy to G Suite. Here's exactly what I'm looking for in this collaboration: - Already have backup in mbox. - Assurance of all folder and label structures intact post-migration. The ideal freelancer for this task should have: - Extensive experience in email migration, especially from Godaddy to G Suite. - Excellent problem-solving skills, as unforeseen issues may arise during the process. - High attention to detail to ensure all folders and labels are preserved. Only bid if you've successfully performed such tasks before and can ensure zero downtime during the transition process. Let's make sure this switch is a smooth one. Thanks!

...fixing any issues that arise during the migration - Ensuring that the custom plugins I'm using are compatible with v5 Your role will be pivotal in ensuring the seamless transition from v4 to v5, rectifying any issues, and guaranteeing that the custom plugins continue to work as intended. Ideal skills and experience: - Proficient in Postgraphile, with direct experience in migrating from v4 to v5 - Strong understanding of GraphQL and database interactions - Ability to troubleshoot and solve issues in a timely manner - Experience with custom plugins/extensions in Postgraphile is a plus Given the specific nature of the upgrade, it's essential that you're meticulous, detail-oriented, and able to work with minimal guidance. Your expertise and care in the migration...

As a business in the gambling and betting industry, I am looking to create a well-structured pay-per-sale affiliate program for our specific products - online casinos and sports betting plat...domain. The potential freelancer should ideally have: - Experience in referring clients to the gambling/betting products. - Knowledge of the online gambling industry and its best affiliate strategies. - Proven track record of successful affiliate programs, particularly in sports betting and online casinos. Your task will include, but is not limited to: - Program creation and implementation strategy. - Identification of key revenue streams. If you have a knack for creating profitable affiliate partnerships and understand the dynamics of the gambling and betting industry, I'd love to see...

I'm looking for a skilled SEO professional to execute a strategic, monthly SEO plan for my website ( ) aimed at enhancing search engine rankings, increasing web traffic, and accelerating online sales. I have a list of keywords I want my website to rank higher for. Ca...Site performance improvement - Google analytics - MOZ and DA Rank Improvement Ideally, the right candidate will have prior business-oriented SEO experience, with an in-depth understanding of our target demographic's search behavior. They should also be highly analytic with a proven track record. An innovative approach to find and exploit new SEO opportunities will be commended. Over time, this strategy should lead to a sustained increase in organic traffic, improved search visibility, and boosted sales.

...initiatives and subsequently implement a tailor-made strategy across the entire website. This ongoing, month-to-month project will involve a comprehensive assessment of our SEO methods including, but not restricted to, scrutinizing the site's meta-data, content, Image (ALT) tags, and tag manager. The utmost aim is to escalate our organic traffic through the power of SEO, thus, it's indispensable that the chosen freelancer has profound knowledge and expertise in these areas. Here's what the extraordinary SEO expert will be tasked with: • Conduct a comprehensive SEO audit • Examine the site's meta-data • Evaluate our tag manager and ALT tags • Analyze website content and suggest enhancement areas • Design and implement a result-orie...

Ibrahim, here is the new project at the increased rate. Keep up the good work

...developing and implementing effective marketing strategies for our healthcare consulting business. You will utilize your expertise to drive brand awareness, generate leads, and increase conversions. The ideal candidate should have a strong understanding of the healthcare industry and be familiar with the latest digital marketing trends and techniques. Responsibilities: Strategy Development: Develop and refine a digital marketing strategy that aligns with our business goals, focusing on specific revenue streams: Post-operative MLD Brazilian MLD Cosmetic Acupuncture Celluma light therapy and rental Micro-learning self-care for cosmetic investment protection Associated products Selling Celluma machines (affiliate opportunity) Partnerships & Networking: Establish strateg...

...website's SEO is that it has not started yet. I'm looking for a professional who can help me set a solid foundation and lay the groundwork for effective search engine optimization. My target audience is local customers, so the ideal candidate will have experience in local SEO and be able to tailor strategies to appeal to this specific audience. Key Responsibilities: - Develop a comprehensive SEO strategy to increase website traffic - Implement on-page and off-page optimization techniques to improve search engine ranking - Enhance visibility on social media platforms Ideal Skills and Experience: - Proven experience in SEO with a portfolio of successful projects - Familiarity with local SEO techniques - Strong understanding of on-page and off-page optimization - Pro...

I need a freelancer to download 40 specific MP3 tracks. I will provide you with a text document listing the tracks and another link to download them from. Key Objectives: - Download 40 MP3 tracks - Organize the downloaded tra...specific MP3 tracks. I will provide you with a text document listing the tracks and another link to download them from. Key Objectives: - Download 40 MP3 tracks - Organize the downloaded tracks into a folder I will provide Delivery: - I would prefer that the completed folder be shared with me via a cloud storage link. Ideal Skills and Experience: - Attention to detail to ensure the correct tracks are downloaded - Experience with file management and organization - Familiarity with cloud storage services for sharing files. I need this done withi...

I'm struggling with deploying the RADAR-Kubernetes system (open-source: ) on a cloud-based service. The deployment has failed, and I need assistance to get it up and running. Key Tasks: - Setting up the Kubernetes Cluster: You'll be required to configure the Kubernetes cluster to support the deployment of the RADAR-base application. The Opensource project provides README and Workflow to help set the system. You are required to finish the deployment of the Pods. Currently, only the last pods (only velero)failed. I can provide the server and set the environment. - Running the RADAR-base Application: Once the cluster is in place, you'll need to configure the RADAR-base application correctly. You do not need to modify the code, the only thing is

...RSI. - No manual intervention required; trades solely based on custom rules. - Experience in optimizing entry and exit orders for large orders or low liquidity scenarios required. - Trading signals, such as support and resistance lines and entry/exit markers, to be plotted on TradingView. - Alerts to be sent via email/message when orders are placed or exited. - Day trading Option pair trading strategy involved. - Design of cost-effective architecture needed, capable of running during US market hours and shutting down automatically after market hours - The project should be completed within a month. If you're confident in your ability to create a reliable and efficient trading algorithm, please get in touch. Please provide examples of similar projects you've worked on i...

I'm seeking a talented SEO and digital marketing expert to elevate my website's traffic, improve our search engine rankings, and aid in generating more leads. Focusing predominantly on local customers, the professional should: - Develop and implement effective search engine optimization (SEO) strategies to enhance organic search presence. -...is to increase our local brand awareness. - Bring creative ideas for content and digital marketing that will attract and bring valuable traffic. Ideal Skills: - Proven SEO & Social Media Management experience - Excellent understanding of digital marketing concepts - Knowledge of local market trends and customer behaviors - Understanding of web analytics tools - Proficient in content marketing strategy Together we can grow our ...

We are seeking an experienced Azure/M365 developer to work on a project that involves fuzzy matching and data integration. The project involves taking 15-20 points of data from various sources, performing fuzzy matching, and integrating the data into our Azure/M365 environment. Requirements: Strong knowledge of Azure/M365 ecosystem, including Azure Data Factory, Azure Data Lake, and M365 Experience with fuzzy matching algorithms Proficiency in data integration and ETL processes Familiarity with MongoDB and data storage + M365 Integration Strong analytical and problem-solving skills Excellent communication and documentation skills Task Breakdown: Develop a fuzzy matching module to compare data across 15-20 points of data ...

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For my Shopify store, I'm seeking to elevate my brand's presence, drive significant traffic, and ultimately improve sales conversion rates. Key tasks would include: - Storefront Design with the right theme - Develop a compelling brand awareness strategy - Implement effective methods to drive targeted traffic to our store - Amplify sales conversion rate through optimized marketing tactics The success of this project largely relies on understanding and reaching out to our primary audience, predominantly sports enthusiasts. It requires proven experience in direct-to-consumer digital marketing, with a strong knowledge of Shopify platform and excellent understanding of customer acquisition and retention strategies. Budgeting details can be discussed upon agreement about the...

My goal is to boost sales in my Shopify store, which caters to sports enthusiasts. I'm looking for an experienced marketer who can help me achieve this by implementing a comprehensive marketing strategy. Key Tasks: Store Design with the right theme - Increasing Website Traffic: Utilize a mix of social media advertising, SEO, and email marketing to drive relevant traffic to the site. - Improving Conversion Rate: Optimize the website and marketing campaigns to convert the incoming traffic into paying customers. - Boosting Sales: Work towards the ultimate goal of increasing sales through effective marketing strategies tailored to the sports enthusiasts market. Ideal Skills and Experience: - Proven track record of driving sales in Shopify stores, ideally targeting niche markets....

I'm seeking a skilled Angular developer to assist in migrating a set of HTML, CSS, and JavaScript files into an Angular 17 project. Key Requirements: - Migrate HTML, CSS and JavaScript files into Angular 17. - Ensure that the new project is responsive. Your responsibilities will inclu...responsive layout to the Angular project. Ideal Skills: - Proficient in Angular, with experience working on recent versions. - Strong understanding of responsive design principles. - Familiarity with HTML, CSS, and JavaScript to understand the existing codebase. - Good communication skills to ensure we are on the same page throughout the project. Please note that while this is primarily a migration project, any additional suggestions for improving the functionality or structure of the proje...

I am searching for a proficient WordPress developer with a deep understanding of the Dokan platform and experience with the Ouioui theme. This project is to install and optimize the Ouioui theme on my Dokan website. I value: - Detailed project proposals: I’d like you to illustrate your understanding of the project requirements as well as your inputs and strategy for the theme's optimization. - Exposure in layout style, color scheme, and content organization: Your portfolio should demonstrate your prowess in these fields. - Optimization skills: Ensure the Ouioui theme is running optimally for the most efficient user experience. This job demands a particular style, so comprehension in these domains will be an advantage. I recommend freelancers with previous experience wit...

I'm currently in need of a dedicated Python developer capable of writing a specialized python script. Using Google Cloud Speech-to-Text, the script needs to recognize certain words from ongoing voice communication. Upon recognition of specified words, the code will need to send DTMF commands via a SIM7600 or SIP/VOIP system. In order to accomplish this project's requirements: - Proficiency in Python 3.5 is a must, as the script will need to be written fully in this version of Python. - Familiarity with serial communication is key, as this will be the method through which the script interfaces with the SIM7600 or SIP/VOIP system. - A thorough understanding of Google Cloud Speech-to-Text API is essential given its integral role in detecting specified words from spe...

I'm looking for assistance in setting up Redis within an EKS environment. The primary use of Redis will be for caching and data storage, specifically storing session data. Key points: - Job involves setting up Redis in an EKS environment. - Redis is to be used for both caching and data storage. - The specific data to be cached is session data. Ideal Skills and Experience: -...Redis in an EKS environment. - Redis is to be used for both caching and data storage. - The specific data to be cached is session data. Ideal Skills and Experience: - Proficiency with AWS EKS (Elastic Kubernetes Service) and Redis. - Experience in setting up Redis for both caching and data storage. - Understanding of session data storage strategies. - Knowledge of best practices for using Redis in cloud...

...Master’s degree in Computer Science, Engineering, or related field. Proven experience as a Data Engineer, Data Scientist, or similar role with a focus on data analysis and machine learning. Strong analytic skills related to working with unstructured datasets. Experience with big data tools: Hadoop, Spark, Kafka, etc. Experience with data pipeline and workflow management tools. Experience with AWS cloud services: EC2, EMR, RDS, Redshift. Experience with object-oriented/object function scripting languages: Python, Java, Scala, etc. Proficiency in SQL and experience with relational databases, query authoring (SQL) as well as familiarity with a variety of databases. Excellent problem-solving skills and ability to work independently or as part of a team. Strong communication and...

As an entrepreneur with an RCM Business, I am looking f...standing in terms of assets, liabilities, and shareholders' equity. * Revenue Breakdown: Thorough analysis of different streams from where the business is generating its revenue. * Cost Breakdowns: An explanation of how much the firm is spending on its employees among other operational costs. Ideal freelancers for this project are those with a strong background in finance, and business strategy with a proven record of crafting investor-attracting business plans for companies. They should know how to capture an RCM business' essence, mould it into a robust and coherent plan, and present it in an engaging and professional manner. They should also possess excellent financial modeling skills and have an analyti...

...to enhance website loading speed. Accessibility: Ensure website elements comply with WCAG guidelines for optimal usability by users with disabilities. Security Best Practices: Regularly update dependencies to address security vulnerabilities, implement secure coding practices (e.g., input validation, CSRF protection), and consider HTTPS for data encryption. Testing: Establish a robust testing strategy (unit, integration, end-to-end) to ensure code quality and prevent regressions. Content Management System (CMS): Evaluate the benefits of a CMS (e.g., WordPress, Drupal) for easier content management, especially if the website content is dynamic. Enhancing Existing Website Prioritization: Identify the most critical areas for improvement based on user feedback, business goals, and t...

I'm seeking an experienced professional to perform a data migration from Oracle to Snowflake.

I am seeking a highly skilled SEO expert who can significantly improve my site's ranking on popular search engines. My target market is primarily in the USA and Canada. The task at hand involves 20 specific keywords, currently each somewhere between positions 15 and 80, that must all reach the...Shopify store deals in fashion apparel, hence, you must have prior experience and insight into the dynamics of SEO optimization within this particular sector. The ideal candidate will be an SEO expert with proven experience in the ecommerce industry, specifically within the realm of fashion. You should be well-versed in Shopify's SEO mechanisms and proficient in keyword optimization. Your skills, strategy, and insight will play a critical role in boosting my site's visibility...

...and comfortable working with adult content. The ideal candidate must have experience with Stable Diffusion and Large Language Models (LLMs). They also must have skills to impart the AI component with chatbot and animated avatar features. The main goal for this project revolves around a content management system. You can see our progress @ (NSFW). We also host a discord bot from our cloud GPU running stable diffusion and sadtalker for animating the characters. Key requirements: - Extensive React and Laravel/PHP experience - Demonstrated expertise in AI - Proven proficiency in Stable Diffusion - Experience in creating Chatbots and Animated Avatars - Knowledge in Large Language Model (LLM) This project is an excellent opportunity for those who have a passion for AI and are...

...for , I am looking for a professional who can help me expand our 100k organic monthly user base by focusing on search engine optimization and user experience improvements. - Your primary focus will be on search engine optimization, with the goals of increasing organic traffic, improving search engine rankings, and enhancing website visibility. This will require expertise in SEO strategy, keyword research, and content optimization. - In addition, we need you to provide specific improvements for our website's user experience. This includes improving website loading speed, enhancing navigation and usability, and optimizing for mobile devices. Your role will involve conducting user research, implementing UX best practices, and ensuring seamless cross-device functionality. Ide...