How to improve outside look of house jobs

I am currently searching for a skilled and ...all over the Arabic-speaking world. - There are some issues with the current fonts that need to be addressed, The main one is adding a consistent English font. Some work needs to be done to improve or fix the fonts' paths, overlaps, and line heights. - For me, it's crucial that the revised fonts retain their core aesthetic but operate smoothly without any glitches. Ideal freelancers should have a deep understanding of both traditional and modern Arabic fonts and a proven track record in font development and bug fixing. Only those with a keen eye for detail, patience, and an appreciative understanding of the subtleties of font design are invited to bid for this project. Please...

...Aviation-Themed Logo for Our Techno and House Music Events About Us: We are a Dutch based event-hosting company that specializes in creating unique dance parties with a distinctive aviation theme. Our events are held in a venue designed to look like an airport, complete with all the fun and excitement of air travel. Our music focus is on techno and house, attracting a lively and energetic crowd. De name of the parties is "De Luchthaven" which should be incorporated into the logo. Contest Overview: We are seeking talented logo designers to create a new, modern logo that captures the essence of our events. The logo should be cool, fun, and easily recognizable, reflecting both the aviation theme and the vibrant energy ...

I need an Architect or someone specialized for a project I made. Example will be asked to the correct person. I made a vertical garden but you will only made the schematic points for this since I have the points(specialized technic will be propose all the vertical wall system). I need mainly drainage pipes /channels along the wall under my design, how to do it, length, depth, type and how to connect it to house drainage manhole. Thanks - I will provide Cad of the project - Units will be worked in M

It is to use an RVFL network to accept output and data from optimization process and improve upon it, with the objective being to predict bullish and bearish turns.

...looking for a skilled web developer to create a unique, innovative one-page website for my new law firm. The website should integrate ChatGPT to provide simple legal advice on UAE laws and contracts in both Arabic and English. The goal is to create a smart, talk-worthy website that stands out and attracts attention for its intelligence and functionality. Project Requirements: 1. Design and Layout: - Clean, professional, and modern design. - User-friendly and easy navigation. - Mobile-responsive layout. - Incorporate elements that reflect the law firm's branding (colors, logo, etc.). - Ensure the website looks unique and innovative, with a focus on simplicity and smart design. 2. ChatGPT Integration: - Integrate ChatGPT to provide basic legal advice and...

I'm looking for an expert in web development to tackle some critical issues and expand my website's functionality. The site currently has a few defects, needs extra features, and could use a facelift in certain areas. Here's what's been identified so far: - Broken links and slow loading speed - Incorrect information present across several pages These issues impact the user experience negatively, and I need them fixed. In addition to that, I wish to incorporate more options such as: - Adding a collection of posters for informational purposes - Enabling interactive forms for enhanced user engagement - Introducing a blog section to boost content Ideal candidates will have a solid background in web development, with a proven track record...

Preparation of complete sets of 2024 financial statements based on the required period.

...knack for making informative how-to/tutorial videos or are you more interest in comparing videos? If so, we have an amazing opportunity for you to join our team and showcase your talents on our established YouTube channel. We're looking for individuals who can create engaging step-by-step tutorials for software, apps, and email marketing tools. Please note, these are not animated explainer videos; we require screen recordings. Requirements: - Proficiency in English (native speakers preferred) - Willingness to record your phone/computer screen, along with your voice - Ability to explain concepts clearly and concisely - Access to a high-quality microphone I'm looking for someone that: - That's able to work with deadlines ...

I'm looking for a skilled professional who can enhance the rating display on my Google My Business (GMB) platform. The ideal candidate will be able to improve the way ratings are presented to viewers. Key Requirements: - An understanding of the Google My Business platform and how it can be utilized to drive customer engagement. - Experience in improving rating display in GMB or similar platforms. - Ability to attract more local residents to view and engage with my business. This project is perfect for someone who understands user behavior and conversion optimization. Your work will be vital in attracting local residents to my business.

I am seeking the help of a professional for expertise in remodeling my single family raised ranch house. Key areas of the house that need expansion are: - Living room - Kitchen - Bedrooms - Sublevel Although I do not have a specific design style in mind, the expansion should feel natural, complement the existing structure and make efficient utilization of the expanded space. Ideal candidates should possess a diverse portfolio of design styles, have experience in home remodeling, and can make appropriate design suggestions based on the nature of the space and existing structure. Your bid should be inclusive of cost estimations of materials and man-hours. Looking forward to a satisfying execution of the pr...

Our marble handicrafts business is in need of a digital marketing team that can help us grow our online presence and reach. We are looking for a team that can handle all aspects of our online strategy, including web development, content creation, SEO, and social media management. Key Deliverables: - Develop a professional website with an online store, product catalogue, about us page, and contact forms. - Implement a comprehensive SEO strategy to increase our website's visibility and drive traffic. - Create engaging, relevant, and consistent content for our website and social media. - Execute a digital marketing campaign to increase website traffic, generate leads and sales, and improve our brand awareness. Ideal Skills: - Experience in web develo...

Our marble handicrafts business is in need of a digital marketing team that can help us grow our online presence and reach. We are looking for a team that can handle all aspects of our online strategy, including web development, content creation, SEO, and social media management. Key Deliverables: - Develop a professional website with an online store, product catalogue, about us page, and contact forms. - Implement a comprehensive SEO strategy to increase our website's visibility and drive traffic. - Create engaging, relevant, and consistent content for our website and social media. - Execute a digital marketing campaign to increase website traffic, generate leads and sales, and improve our brand awareness. Ideal Skills: - Experience in web develo...

I'm a data analyst in the technology sector, looking to enhance my online visibility. I need SEO services to boost my portfolio's ranking on Google, Bing, and Yahoo. I have not optimized my portfolio for search engines before, so I'm looking for a freelancer with expertise in SEO for the tech industry. Key Tasks Include: - Conducting an initial audit of my portfolio - Performing keyword research related to data analytics and technology - Providing on-page and off-page optimization - Implementing strategies to improve search ranking - Creating a plan for ongoing SEO maintenance Ideal skills and experience for this project include: - Proven experience in SEO for the technology sector - Strong understanding of search engine al...

I'm seeking a proficient SEO specialist, ideally with comprehensive experience in Woocommerce, to help elevate the online presence of our Moringa health products targeted at middle-aged adults within the South African market. - Your main objective will be to update and improve on the current SEO (settings, keywords, links, and metadata) in order to increase key events from organic search. Secondly, reviewing and updating the 2 current Google ad campaigns to optimize traffic from paid searches. - Experience with Wordpress/Woocommerce is vital due to our platform usage. - Essentially, your role will be to go over the current SEO setup and optimize it. - Proven experience or familiarity targeting South African consumers is desira...

...We have modified the front end to support uploading data in and XLS format instead of JSON. The data parsing is working but we are looking to improve the data validation to alert the user of specific problems with their data they are uploading. Input data: Sheet 1: Work Order Tab Name, Address 1, City, State, Zip, Technician Sheet 2:Technicians Tab Name, Starting Address, Starting City, Starting State, Starting Zip, Ending Address, Ending City, Ending State, Ending Zip Some of these fields can be blank. Useful validation for the user will be required. See this documentation regarding the json format The XLS sheets will correspond to the "jobs" and "vehicles" data types in the json. Examples of data...

I'm looking for a Google Shopping expert who can help me boost the conversion rate and sales of my WooCommerce e-commerce store. My Store selling is Ayurvedic medicine men's category. Key Points: - The current conversion rate and sales volume of my store is low. I aim to significantly improve both. - The primary goals of this campaign are to increase my store's conversion rate and sales. Ideal Freelancer: - Experience with Google Shopping campaigns. - Proven track record of improving conversion rates and sales for e-commerce businesses. - Proficient in WooCommerce, as my store is built on this platform.

...We are launching a print-on-demand T-shirt business and are seeking a highly skilled and versatile freelancer to join our team. This individual will be responsible for designing T-shirt graphics, managing print orders, and handling various marketing tasks. **Objective:** The primary goal is to increase sales, so your designs should be not only visually appealing but also commercially viable. **Design Styles and Themes:** - **Styles**: We are particularly interested in pop culture references—a style that's both entertaining and statement-making. - **Themes**: While open to a range of pop culture references, specific themes include movies, TV shows, music, science, and even a bit of political satire. **Responsibilities:** 1. **Designing T-...

Hi Arlsan, Could you do a render of this exterior school house? I've attached original photo and notes for changes... Thanks!

...Android application PAGE that can calculate house bill payments, including electricity, water, and internet bills. The application must be developed in Android Studio. BUDGET IS $30-$50 (Should be ready in 2 days max) Essential Features: - The app should have sections for entering current and previous meter readings for electricity. - A section for entering the tariff rate for electricity. - Similar sections for water - current and previous water usage, along with the water tariff rate. Design: - The design should be user-friendly and intuitive. - The UI/UX should be clear, neat, and easily navigable. Skills and Experience: - Proficiency in Android Studio is a must. - Experience in designing and developing user-friendly applications. - Knowledge of financial calculatio...

...Android application PAGE that can calculate house bill payments, including electricity, water, and internet bills. The application must be developed in Android Studio. BUDGET IS $30-$50 (Should be ready in 2 days max) Essential Features: - The app should have sections for entering current and previous meter readings for electricity. - A section for entering the tariff rate for electricity. - Similar sections for water - current and previous water usage, along with the water tariff rate. Design: - The design should be user-friendly and intuitive. - The UI/UX should be clear, neat, and easily navigable. Skills and Experience: - Proficiency in Android Studio is a must. - Experience in designing and developing user-friendly applications. - Knowledge of financial calculatio...

I have an urgent project that requires some photo editing skills to improve the visual effect of a pool in a photo. TASKS: - Modify the existing water color in the pool within the photo to be lighter IDEAL CANDIDATE: - Proficient in photo editing software such as Photoshop or Lightroom - Knows how to manipulate water color and texture in images without affecting the surrounding context - Available to complete the task immediately. As I need this done ASAP, immediate availability is paramount. Please show examples of your previous photo enhancements, particularly those involving water color manipulation.

I need a Facebook expert to help me understand my page. - Ideally, the consultant should have experience with Facebook's set up, pixels, setting up sharing - The main goal for this project is not to implement changes, but to provide a comprehensive overview and advice. - Time is of the essence, so you should be available to screenshare immediately. I have a Facebook page that I've been using for a while, and I need a professional to take a look at it and give me some insights. I'm looking for someone who can provide a comprehensive overview and advice on how I can improve my page. I need this done now. So, please only apply if you are available to screenshare immediately. Please share your experien...

I'm in search of an experienced architect with a modern aesthetic to produce a unique layout for the first floor of a house measuring 15 x 70. Key features need to include: - Living room: This is an important area where all my family can relax and spend quality time together. It should be spacious and well-positioned. - Kitchen: Another significant space in the home where meals are prepared. A sleek, modern design which is functional and user-friendly. - 2 Bedrooms: Both bedrooms should be comfortable and exude warmth, promoting restful sleep. Please consider areas for storage, natural lighting and ventilation in your layout. It's essential to manage space wisely to avoid clutter and ensure every area is fully utilized. Prior ex...

My goal is to improve conversion rates on my Shopify store, which is specialized in selling powersports products. Currently, my conversion rate is less than 2% and I aim to grow it to 5% with CRO strategies. Freelancers interested in this project should ideally have: - A proven track record in ecommerce CRO, especially in powersports or related fields. - Extensive experience working with Shopify. - Strong analytical abilities to monitor changes in conversion rates. - A comprehensive understanding of reducing bounce rate and improving user engagement. Your main duty is to increase my store's conversion rate, but I would be also interested in hearing suggestions to improve user engagement and reducing bounce rate.

I have recently installed Meta Pixel code on my Squarespace website. However, I'm encountering issues with event registration post-installation. Key Points: - Troubleshoot Pixel Implementation: I need assistance in identifying the root cause of why events aren't registering. - Code Review: Ensure the Meta Pixel code is correctly set up on my Squarespace site. - Recommendations: Provide recommendations on how to fix the issue and potentially improve the Meta Pixel code implementation. Ideal Skills: - Proficient in Meta Pixel and Facebook Pixel setup. - Extensive experience with Squarespace. - Strong troubleshooting and problem-solving skills. - Clear communication on technical issues and solutions. Looking for a professional who can help me resolve...

I'm in search of a versatile digital marketer who can help boost my brand's presence through various channels. Key Responsibilities: - Social Media Marketing: Engage with our target audience of teenagers, young adults, and middle-aged adults on platforms like Instagram, Facebook, and Twitter. Create engaging content to increase brand awareness. - SEO: Improve our website's search engine rankings so we can drive more organic traffic and generate leads across all age groups effectively. - Email Marketing: Design and execute email campaigns that resonate with our audience and drive them to our website. - Website Design: Work on our website to make it more user-friendly, visually appealing, and optimized for SEO. The ideal candidate s...

I'm looking for a talented SEO expert to improve my website's visibility in search results, increase organic traffic, and boost conversions. As I'm uncertain about the current status of my website's SEO, I need someone who can conduct a thorough assessment and propose a comprehensive optimization plan. Key Responsibilities: - Conduct a detailed SEO audit to assess the current status of my website's SEO - Propose a comprehensive SEO strategy to improve website visibility, increase organic traffic, and boost website conversions - Implement on-page SEO, off-page SEO, and technical SEO improvements - Monitor and report on the performance of implemented SEO strategies Ideal Skills: - Proven experience in improvin...

...web designer to completely re-imagine and re-design our performance marketing agency's website. I have a broad vision for this project, as I believe every page, including the home, about us, and services pages, can be improved. Key project goals: - Improve user experience: Our current website, while functional, could benefit from a more intuitive and engaging design. - Enhance branding: We want to ensure that our website is consistent with our brand identity, and that it effectively communicates our values and mission. Key requirements: - Proficient in Figma: I need a designer who is comfortable using Figma for web design. - Experience with performance marketing: It would be beneficial if the designer has worked with similar agencies in the past, and can brin...

I'm in need of an experienced and skilled SEO expert to enhance the online visibility of my website. please find attached keywords and URLs. Only bid if you are able to rank these keywords, improve calls, email enquiries, online bookings, and rankings which help us rank these keywords using good content, link building, social media signals strategy. If you can improve online bookings, conversions and rankings, we will give you a lot more work.

...urgent need for a skilled web designer. I need the login page of my website to be modified. I also need the CSS issues fixed and to be responsive also on all devices Key Requirements: - Update Color Scheme: The login page should have an updated, modern color scheme that aligns with the brand. - Improve Layout and Alignment: The current layout of the login pages is not as user-friendly as it should be. The design should be improved to make the login process smoother. - Fix Responsiveness Issues: The login pages must be fully responsive to ensure a seamless user experience across all devices. I have not provided examples of websites with designs that I like, so I'm open to your creative input. The most important thing f...

1. I need your help to add a rating tool to the It should look something like the following homepage: If you then click on "House", for example, a new page should open, just as it does on the homepage: the source code is in attachement

...expert to enhance a few pages of my report, originally created in PowerPoint. I'm specifically looking to improve the color scheme, typography, and the images used in the document. Key Points to Note: - Color Scheme: I prefer a blend of bluish and maroonish shades. The aim is to ensure the colors are both visually appealing and professional. - Typography: I don't have specific fonts in mind, but I want the text to be modern and readable. It should complement the color scheme and the overall theme of the report. - Images: I need high-quality, relevant images that align with the content of the report. These images should be more engaging and visually appealing than the current ones. Ideal Skills and Expe...

...everyone, I am looking for a freelancer who is able to help me with a Magento 1 task. I got a template: ‘’Porto theme’’ and I can’t find out how to build / structure pages properly. The manual is not sufficient for me. How can I integrate the page structure of a demo (home)page for example? The automatic function is not working for some reason. I have contacted the developers: ‘’P-themes’’ and they suggested to go into the folder: ‘’app/code/local/Smartwave/Porto/etc/import’’ on the server, but from there I don’t know how to integrate these (short)codes on the page properly. Hope you can help me integrate it and explain how to build ...

I'm in need of a skilled WordPress developer who can support an e-commerce website. Key Requirements: • The current menu navigation is sub optimal and is an easy fix. The primary goal is to assess relevant sites that will be suggested to you, with a view to inspire implementing changes periodically to our own site, as and when required. (Basically good ‘house keeping’ in general). • I'm looking for someone who can handle theme customization and other necessary tasks to evolve this simple eCommerce site. • The ideal candidate should have experience with e-commerce, comfortable with Divi and understand periodical updates to plugins and the like.

I'm seeking an experienced SEO specialist who can take charge of monthly management and upgrading of my website. I have three main objectives to achieve: 1. Increase organic traffic: Enhancing the frequency and quantity of unpaid traffic that comes to my website from search engines. 2. Improve search engine rankings: Boosting my website's position on search engine result pages. 3. Enhance user experience: Revamping my website to provide users a smooth and satisfactory navigational experience. Focus areas include the Homepage and Blog page. Having vast experience in successful SEO management is mandatory for this project. I look forward to seeing tangible improvements and results.

...everyone, I am looking for a freelancer who is able to help me with a Magento 1 task. I got a template: ‘’Porto theme’’ and I can’t find out how to build / structure pages properly. The manual is not sufficient for me. How can I integrate the page structure of a demo (home)page for example? The automatic function is not working for some reason. I have contacted the developers: ‘’P-themes’’ and they suggested to go into the folder: ‘’app/code/local/Smartwave/Porto/etc/import’’ on the server, but from there I don’t know how to integrate these (short)codes on the page properly. Hope you can help me integrate it and explain how to build ...

I am in need of a skilled expert to develop and set up a computer vision program to process a batch of SD video cards. This program will undertake a couple of key tasks: - Image Classification - Object Detection In terms of output, I require the processed videos to generate a Metadata file, which ideally is formatted into an Excel or CSV file. This data should include details such as date, time, classification, and direction. While I do have an Azure account for hosting and I am comfortable with it, I am also open to suggestions on which programming language would be the best fit for this project. The ideal freelancer for this task should possess the following skills and experience: - Proficiency in Python, C++, or Java - Fami...

...in need of a native English copy editor to refine the clarity and flow of my health and medical documents. The main goal of this project is to ensure that the content is easy to read and understand, so that the documents can be fully engaging and effective. Key Responsibilities: - Perform copy editing on health and medical documents - Enhance clarity and flow while maintaining the original meaning - Ensure all grammar and punctuation are correct Ideal Skills and Experience: - Native English speaker - Proven experience in copy editing - Strong understanding of health and medical terminology - Excellent grammar and punctuation skills - Able to improve clarity and flow without altering the meaning of the content Looki...

...my house. The rescue should align with a modern aesthetic specifically for the kitchen. Expected tasks include: For the kitchen: - Redesign to a modern style - Sourcing and installing necessary fixtures, appliances and materials For the bathroom: - Installing new fixtures - Complete retiling and flooring - Upgrading the lighting system Ideal candidates should have a solid background in home renovations and a keen eye for modern design. Please attached portfolio and any related projects when bidding. Prior experience with similar projects is highly desirable. In addition to being reliable and efficient, I prefer someone who can provide valuable suggestions for materials, layout, and lighting. This is an exciting project and I look forward to hearing ...

I'm seeking a talented social media influencer to assist in increasing brand awareness and generating more sales for my radio business. This role will involve running campaigns on two key platforms - Instagram and TikTok - and targeting predominantly Millennials (ages 25-39). Key Responsibilities: - Create and execute engaging campaigns: The selected influencer will be responsible for developing and executing campaigns that resonate with the target demographic and increase engagement with our brand. - Platform-specific content creation: Proficiency in creating platform-specific content for Instagram and TikTok is a must. - Sales-focused strategy: The main goal of this campaign is to boost sales so the influencer should have a proven track record in driving conve...

...for a SEO specialist to help me to improve the traffic on my website. The focus is on local search engine optimization / onpage-seo. ## Note: - I need only an instruction excel - list. The language of the page is in german, but an online translation tool can be used. - No Plugin will be used, but other proven SEO - Tools are possible. Key Responsibilities: - On-page SEO analysis to identify the status of the page (one page, homepage) - You will send me your seo recommendations for onpage optimations - You will use a seo tool (we discuss which one is best) - I only need a written instructionfile what should be done at page, - start asap - Time: 2 hours a week for one month Ideal Candidate: - experience with on-page SEO for websites - Stro...

I'm seeking a skilled designer to create an abstract and creative logo for my technology company. This job will perfectly suit someone with a knack for outside-the-box thinking and a unique design language. Key requirements: * Mastery of abstract design * Background in creating logos for tech companies * Ability to create creative and distinctive logos My ideal candidate can efficiently translate our brand identity into an abstract and visually engaging logo design to create a strong and recognizable brand presence. Proficiency in graphic software programs such as Adobe Illustrator is necessary.

...performance. I need a skilled expert to address these problems. Key Issues: - Speed: My website's load times exceed 4 seconds. This is significantly impacting the user experience, especially on mobile devices. A speed optimisation expert who can provide effective solutions is required. - SEO: Despite my continued efforts, my site does not appear in the top 10 results for my primary keywords. I require a professional with a strong background in SEO to help boost my site's visibility on search engine result pages. Ideal Skills And Experience: - Proven experience in website speed optimization. - Extensive knowledge of SEO strategies and their application. - Strong understanding of google ranking factors. - Experience with mobile optimization. ...

I'm in need of a promotional poster design to help launch our new website. The main goal of the website is to improve brand awareness among professionals aged 25-54. The poster should reflect our brand identity and entice this target audience to visit our new site. Ideal Skills and Experience: - Graphic Design: The ability to create visually appealing and attention-grabbing designs is essential. - Marketing: Understanding of how to effectively communicate with professionals aged 25-54. - Branding: Experience in reflecting brand identity in design. - Web Design: Familiarity with web design principles and trends can be beneficial.

...need of a seasoned professional to develop a new binary trading strategy for Nadex. The ultimate goal is to create a low-risk approach that focuses on effective money management. Key aspects of the project include: - Crafting a new binary trading strategy for Nadex - Prioritizing low-risk configurations - Implementing a money management system that leverages a percentage of the account balance per trade Ideal candidates will demonstrate: - Extensive experience in binary trading, particularly on the Nadex platform - Proven track record of creating successful low-risk strategies - Strong understanding of effective money management techniques, particularly those based on account balance percentages Please note that the goal of this...

I'm in need of an experienced WordPress developer who can help me make some vital enhancements and developments to our company's website. Key Tasks: - Design Improvements: I'm looking for someone who can revamp and enhance the current design of the website to make it more visually appealing and user-friendly. - Functionality Improvements: We need to add new features and functionalities to the website that can improve its overall performance and user experience. - Content Updates: I need assistance with updating the content on the website, ensuring it's fresh, accurate and relevant. The timeline for these improvements and developments is urgent, as I need them completed within 1 month. I've skipped a question reg...

...web designer to completely re-imagine and re-design our performance marketing agency's website. I have a broad vision for this project, as I believe every page, including the home, about us, and services pages, can be improved. Key project goals: - Improve user experience: Our current website, while functional, could benefit from a more intuitive and engaging design. - Enhance branding: We want to ensure that our website is consistent with our brand identity, and that it effectively communicates our values and mission. Key requirements: - Proficient in Figma: I need a designer who is comfortable using Figma for web design. - Experience with performance marketing: It would be beneficial if the designer has worked with similar agencies in the past, and can brin...

I'm seeking specialized expertise in SEO, focusing on the keyword 'Dust Suppression'. The ultimate goal is to outrank Competitor A and improve our keyword ranking on a global scale. Specific requirements include: - Thorough understanding and experience with SEO strategies - Proven track record of achieving high keyword rankings - Ability to perform competitor analysis and adjust strategies as needed - Focus on long-term, sustainable ranking improvements Applicants must be able to provide examples of prior work and success stories. A deep understanding of global SEO is crucial.

With a core requirement of driving website traffic, I am seeking a social media marketing expert who can strategize and execute a campaign on Facebook, Instagram, and LinkedIn. Key Tasks: - Develop organic and paid campaigns with engaging content to boost website visits - Monitor key metrics, and optimize strategy to improve results - Effectively target and engage with business professionals Ideal Candidate: They should have proven experience in successfully driving website traffic through social media campaigns. A good understanding of various advertising strategies suitable for Facebook, Instagram, and LinkedIn platforms is a must. Furthermore, an ability to identify with and influence business professionals would be a significant advantage.

...website currently through that I need to be repurposed for a new business. I need a new modern logo design I need someone with high SEO skills to go optimize my website. SEO skills and mastery in Google Ads. Google Ad optimization Facebook Ads Facebook Ad optimization Weekly Facebook posts Connect my current domain to the new website Key elements needed in the design includes: * A captivating lead generation website. * A simple but powerful logo carrying my company name. Here is what I expect from this project: * A modern design that aligns with the latest trends to engage visitors effectively. * An SEO optimized website to improve visibility on search engines. * Expertise in Google Ads to maximize reach and effectiveness ...