Role of public relations in international marketing jobs

...driving successful marketing strategies? Look no further! Our company is seeking an experienced Online Marketing Research Specialist to join our team. Here’s what we’re looking for: Product Research: Dive deep into online products, gathering essential details about features, specifications, and availability. Manufacturers and Suppliers: Identify reliable manufacturers and suppliers, ensuring access to top-quality products. Pricing Insights: Analyze pricing trends to empower informed decision-making. Market Understanding: With a sharp eye for product marketing, provide valuable insights into positioning and promotion strategies. Qualifications: Bachelor’s degree in Marketing, Business, or related field. Proficiency in data ana...

I need a professional mailer who can help me forward international mail. I'm looking to have all sizes of mail including letters and packages forwarded to my friends and family in other countries. Bid amount is for forwarding 4 packages. All mail thereafter will be paid at $20 per piece. Key Tasks: - Receive mail and notify me when you receive it (with pictures if necessary) - Professionally repackage mail if necessary - Forward mail internationally to the specified address I would need you to have a physical mailbox for this purpose, preferably at your nearest post office. I can reimburse your expense for opening a mailbox upon receiving proof (like a receipt from your post office). Ideal Skills: - Resourcefulness in managing a physical mailbox - Stron...

We at G4 are seeking highly experienced pilots for our fleet of private jets. With your expertise, we aim to ensure the utmost safety and satisfaction for our esteemed clientele. Key duties and requirements: - Pilot private jets (Type ratings for specific aircraft will be needed) - Possess training and certification in Instrument Flight Rules (IFR) - Have a Multi-engine Aircraft Rating - Extensive flying experience is critical for this role Necessary Skills & Experience: - Proven experience as a pilot one a private jet - Strong knowledge of aircraft systems and operations - IFR certification, Multi-engine aircraft rating and type ratings for specific aircraft Your role will be paramount in maintaining our high-standard flights and service...

...very few people get.. But.. Also, you get all of the following INCLUDED with NO HIDDEN COST in a YEARLY price of 129 USD: ➡️ Be among the elite few to earn the new IFC badge on your profile so that you can stand out! (Upon successful completion of the test) - Priceless! ➡️ Unlock hours of groundbreaking video content I’ve been working on for months that's nowhere else to be found. (399 USD, INCLUDED!) ➡️ Numerous attachments with client conversation pipelines, strategies, tools and much more! (199 USD, INCLUDED!) ➡️ Dive into biweekly live streams with the masters, ask anything you want, and pick up secrets they don't just share with anyone. (100 USD per hour, INCLUDED!) ➡️ An overview with my thoughts of all newsletters I&...

I'm in need of an Instagram marketing professional to promote an existing going-out-of-business sale site for a high-end Italian furniture showroom. The promotion will run from early June to mid-October 2024. The showroom's typical customer is aged 45 and above. The ultimate goal lies not only in generating increased traffic to the sale site but ultimately generating sales. Your responsibilities: - Develop and execute a creative strategy that aligns with our business goals. - Recommend applicable social media other than Instagram to accomplish our objective. - Create compelling content that highlights our going-out-of-business sale, related products and attractive discounts to capture our target audience's interest. Ideal Candida...

As the client, I envision a lucrative future in the realm of e-commerce. Specifically, I intend to establish a business selling digital goods. Here are some of the essential things I'm looking for from a freelancer: - Proficiency in e-commerce applications, capable of setting up an online shop selling digital goods. - Strong experience in digital marketing, to create awareness and drive traffic to our e-commerce site. - Proficient in SEO, utilising effective keywords that will aid in achieving higher rankings on search engines. - An understanding of web design aesthetics would be beneficial to help our site stand out from competitors selling similar digital goods. - Knowledge in payment processing for an o...

We at "A Song For You" are looking for a Wordpress and Divi pro for mon...updated, and other tweaks & updates to be made current. This is an ongoing project and would ideally suit someone who is passionate about the arts since we're a nonprofit in that niche working at the intersection of music and service. This is an ongoing role, but to start only about 2 hours a month of work will be required. Key tasks include: --Monthly updates - publishing blog posts - Updating event data and artist roster as well as hospital listings --Connecting socials with website A solid understanding and proficiency in Wordpress and Divi is necessary for this project. Previous experience or a strong interest in arts-related initiatives would be a...

I'm seeking a skilled digital artist with experience in pop art for a commercial project. Key Requirements: - Proficiency in digital art software Photoshop - Proven experience in creating pop art - Ability to translate ideas into compelling commercial art Your role will be to create digital art in the style of pop art. This art will be used for commercial purposes, so a strong understanding of marketing and visual communication is a plus. Visuals should be bold, colorful, and with a touch of modern flair that defines pop art. You should be able to maintain a balance between creativity and commercial appeal. Please attach your portfolio or relevant samples.

I'm on the lookout for a skilled and creative video editor to bring my personal tri...integrating time-lapses, animation, and drone footage to enhance the visual narrative. - Maintaining a high level of quality while also delivering work in a timely manner. - Show the big cities like Kuala Lumpur, Ipoh, johor baru but also Kuantan The ideal person will have experience in vlog-style editing, as well as creating and incorporating special effects such as time-lapses, animation, and drone footage. A strong portfolio demonstrating these skills would be advantageous. I'm seeking an individual who can creatively capture the heart of my travels in a personal and engaging manner and show the departure at Geneva aeroport with a stop to a bu dhabi and t...

As the owner of a Marketing agency, I'm seeking a professional with a strong background in business development and sales to help achieve specific goals: - Increasing Sales Revenue: Your main responsibility is to explore strategies and execute plans that result in significant sales growth. - Expanding Customer Base: I'm particularly interested in reaching out to small businesses. I need someone who has a deep understanding of this segment and knows how to communicate the value of our services effectively. Ideal Skills/Experience: - Proven experience in business development, ideally within a marketing agency - Strong track record in increasing revenue - Demonstrable success in attracting small busine...

Hello I am looking for an individual to BUILD brand awareness and sales for a BAR we operate in Glasgow City Centre, I am looking for an individual to create a B2C Marketing strategy and direct marketing plan using tested techniques of "On the Street" marketing and awarenes you will need to share an EXAMPLE of a hospitality marketing plan you have previously developed and be able to demonstrate its impact.

...creative Digital Marketer with a strong background in bikini or fashion sales. As a professional with experience in this field, you'll be tasked with driving sales through social media channels, with a primary goal of boosting a one-off special edition bikini set. Key Requirements: - Proven experience in bikini or fashion sales - Strong understanding of the algorithms that play a crucial role in successful digital marketing - Proficiency in executing social media marketing strategies - Demonstrated capability in boosting product sales specifically - Expertise in Instagram and Facebook, the two primary social media platforms for my target audience Your responsibilities will include but are not limi...

I'm in need of an office assistant residing in Pune who can support me with managing emails, scheduling appointments, and help in daily activities. The role will require 50 hours of work per week. Key responsibilities: - Responding to emails and managing my inbox - Scheduling appointments and managing my calendar - Assisting in daily activities and other office related tasks as needed The ideal candidate for this role will have: - Proven experience in managing emails and scheduling - Proficiency in Microsoft Office suite - Strong organizational skills - Previous experience in customer service would be a plus Candidate has to be from Pune, India Your ability to prioritize tasks, communicate efficiently, a...

I am seeking an expert in artificial intelligence (AI) and education to develop an engaging seminar for college students. The aim is not only to build upon their basic understanding of AI, but also to highlight its ethical usage in an academic context and potential repercussions of AI-enabled cheating. Your responsibilities will include: - Creating a comprehensive presentation that explains AI's role in research and data analysis. - Demonstrating how AI can be used effectively for school purposes while also maintaining academic integrity. - Addressing the possible consequences of AI cheating in a straightforward and memorable way. Ideal candidates should have: - A solid background in AI and a deep understanding of...

I am looking for a skilled web developer to create a straightforward, one-page website. - Landing Page Content: The page should include a brief description of the services my company offers. - Goal: The primary purpose of the landing page is to provide information to visitors. The target audience for this website is the general public, so the design should be user-friendly and accessible to a broad range of people. Please note that I do not wish to negotiate details in chat. Your bid should reflect your final price for the project. Thank you.

Seeking a passionate marketing expert to help in a pivotal growth phase for our business. Our goals include growing our customer booking in our hair salon and improving customer engagement through strategic email marketing, and our social media channels. Desired Experience and Skills: - Proven experience in email marketing. - Proven experience in social media growth strategies - Strong understanding of lead generation strategies. - Demonstrated ability to increase customer engagement via email marketing. Job Requirements: - Develop an email marketing strategy to generate leads. - Create engaging content targeted towards our existing customers. - Continuously analyze and improve our email marketing strategy as th...

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I recently got a hold of a ZZZ Semaphore indicator for TradingView, but I'm experiencing some issues. The original creator won't help me out, hence, I'm reaching out for professional assistance. Key Deliverables: - I need help to update the existing ZZZ Semaphore indicator - Specifically, you'll be required to work on the calculation method and the alerts and notifications settings. Ideal Freelancer: - Proficient with Pine Script and TradingView's platform - Experience with custom indicator development and modification - Previous experience with ZZZ Semaphore indicator is a plus Your role will be to make sure the indicator works smoothly and effectively, with the updated features. I'm open to suggestions on how to improve the indicator'...

SEI Membership Club, the leading international company, is home to exceptional high-net-worth individuals who are self-made, often billionaires, entrepreneurs, nobility, high-level professionals, and elite members. The company needs talented artists who are abstract and landscape watercolor and oil paint experts

I'm in need of a creative video producer that can bring to life a concept for an Electronica music video. - Genre and Concept: The music itself is Electronica, and I already have a specific storyline in mind. Your role would be to visualize this storyline and bring it to life through the video. - Visual Style: The video should be a mix of animation and live-action. Therefore, expertise in both of these areas is essential. Ideal Skills and Experience: - Proven experience in producing music videos, specifically within the Electronica genre - Strong background in both animation and live-action video production - Ability to translate a written concept into a visual masterpiece - Creative thinker with a keen eye for detail...

I'm in need of a professional structural editor for my non-fiction manuscript which is more than 100 pages long. - This role involves potentially significant rearrangement of text for improved readability, clarity, and structure. - If you have prior experience in structural editing, specifically with non-fiction books, your expertise would be immensely valuable. - I'd additionally appreciate any constructive feedback to enhance the overall storytelling and narrative cohesion. Looking forward to finding an editor who can really delve into my manuscript's structure and help refine it into a polished final piece.

I'm in need of a professional structural editor for my non-fiction manuscript which is more than 100 pages long. - This role involves potentially significant rearrangement of text for improved readability, clarity, and structure. - If you have prior experience in structural editing, specifically with non-fiction books, your expertise would be immensely valuable. - I'd additionally appreciate any constructive feedback to enhance the overall storytelling and narrative cohesion. Looking forward to finding an editor who can really delve into my manuscript's structure and help refine it into a polished final piece.

I need help in creating labels that perfectly wrap around a rubber pipe. These labels are particularly narrow and are tailored for the purpose of marking ownership. - The ideal candidate should have an understanding and experience in designing labels for similar situations or materials. - Experience with designing labels for unusual or challenging forms like rubber pipes would be seriously advantageous. - The right freelancer will have a knack for creating a design that is both eye-catching and functional and can grasp the importance of the label's role in marking ownership. - I have the images of both the pipe, the label and an example of what it should look like. The path that the label will take is also included (wider grey ...

...Job Overview: We are seeking an experienced Full-Stack Developer to spearhead the development and integration of key system components within our e-commerce platform. The successful candidate will lead initiatives to enhance user interactions by developing a WordPress plugin, building a robust .NET middleware API, and integrating advanced Azure-based messaging services. Additionally, the role involves creating an SDK to facilitate easy integration for third-party AI bot services. This position is crucial for ensuring that our platform not only meets current technological standards but also adapts to future advancements and user needs, enhancing both the scalability and functionality of our services. Responsibilities: WordPress Plugin Development - Design, develop...

I'm currently seeking a highly skilled AutoCAD professional, specifically with a background in mechanical drafting. My project revolves around the modification of various existing drawings and creation of new drawings. Key Tasks: - Enhancing and modifying pre-existing 2D technical drawings Skills and Experience: - Proficient in AutoCAD - Background in Mechanical Drafting - Attention to detail is crucial - Ability to work with existing drawings and implement necessary changes Your past experience in mechanical drafting and handling AutoCAD will be central to this role. Looking forward to receiving your proposals.

I am actively seeking 50 dedicated women to assist with part-time digital marketing on Facebook and Instagram. Ideal candidates are those with: -No skills required - 10th pass can also apply - work from home opportunity - Training and guidance will be provided This is an exclusive opportunity for women only. If you're looking to excel in a digital marketing role, please place your bid.

...significantly improve in terms of speed and performance. The transition to NextJS should play a key role in enhancing the overall performance of the site. - Additional Functionalities: I aim to introduce new features to the website, specifically: - User Registration and Profiles: The new website should have a seamless user registration process, allowing visitors to create accounts and manage their profiles. - Blog Section: The addition of a blog section is crucial. It should be easy to manage, allowing me to regularly update and publish blog posts. - E-commerce Capabilities: Integrating e-commerce functionality into the website is also paramount. This includes setting up a secure payment gateway and ensuring smooth transactions for users....

...seller on Etsy, I offer a range of clothing for both men and women. I'm currently utilizing Instagram and Pinterest for social media promotion, but I'm looking for an expert who can help me increase my store's sales and improve my SEO. Key Responsibilities: - Develop a comprehensive marketing strategy to boost my store sales - Optimize my Etsy store for SEO - Utilize Instagram and Pinterest to promote my products effectively - Create and manage social media campaigns to increase store visibility Ideal Skills: - Proven experience in Etsy store marketing and SEO - Excellent knowledge of Instagram and Pinterest - Strong understanding of the clothing market and consumer behavior - Ability to create engaging and effective social med...

I'm looking for a skilled social media scheduler who can manage and schedule posts on Facebook, Instagram, Youtube, and Tiktok. Key Requirements: - Must be proficient at sched...- Must be proficient at scheduling posts on Facebook, Instagram, Youtube, and Tiktok. - I will provide the posts, reels and shorts. - You schedule, edit titles, captions, etc. This role would suit someone with social media experience who is particularly adept at scheduling content and managing multiple platforms. The key focus will be on efficiency and consistency in posting the provided text content at the optimal times across all platforms. These are Christian Channels (two). We will start with one and grow. Bonus: Since we are dealing with the Bible and scripture, your knowledge of ...

...general public. For the general public: 1. When a sender sends any message, number, or letter, the bot greets them and requests input of a code or menu name (there are 200 codes or menu names available). 2. If the input is incorrect, the bot asks the sender to resend the correct code, send an image containing all the codes, or return to the main menu. 3. If the code is entered correctly, the bot displays general information in text form taken from a Google Sheet. Along with this information, a menu is displayed: • PDF file extracted from Google Drive or a folder • Image • Information in text form taken from a Google Sheet • Input another code • Return to the main menu For subscribers: 1. Information from PDF files or images is ...

I am in need of training facilitators who specialize in delivering seminars and workshops centered around leadership development. More specifically, a focus on transformational leadership. Ideal Skills and Experience: - Proven experience as a trainer, preferably in leadership development - Proficient in developing and conducting transformational leadership programs - Exceptional public speaking and communication skills - Up-to-date knowledge of latest leadership development and training techniques and methodologies Job Task: - Designing transformational leadership development programs - Conducting and facilitating leadership training seminars and workshops - Providing constructive feedback to participants As we are focusing on transformat...

...here's the key features and description for your game "Old Masti": **Title:** Old Masti **Description:** Relive the nostalgia of the good old days with "Old Masti" - the ultimate hide & seek adventure! Choose your role as either a seeker or a hider, and let the fun begin. Construct your hiding spots from cars or office desks, and seek refuge in unexpected places like the water, hay piles, cornfields, or even the boss' office. But remember, the real thrill lies in pushing others into the seeker's vision field. Just don't forget to be kind in your mischief! **Key Features:** - Dive into beautiful and unique 3D visuals that transport you back in time. - Take on the role of either a seeker...

...implement a robust public relations strategy targeted at increasing brand awareness among general consumers. Key Responsibilities: - Strategizing, planning, and executing PR campaigns across different platforms, including social media, traditional media, and through event sponsorship. - Building a positive image of our brand and fostering a strong relationship with general consumers. Ideal Skills: - PR Management - Social Media Marketing - Crisis Management - Event Sponsoring - Media Relations Your proven skills and experience in PR strategies targeted at general consumers will be crucial. Expertise in various platforms, especially social media, traditional media, and event sponsorship is essential. The ideal candidate shoul...

...help me set up role-based security for my application. The main goal of this is to ensure proper authorization across different user types. Here's what I have in mind for this project: - I need the system to restrict access to various functionalities based on the user's role. - The application will have three types of users: Administrators, Regular Users, and Guests. - Among administrators, I need a specific functionality for them to set up role permissions. Technical Requirements: - Proven experience with Spring Boot and security implementations. - Excellent understanding of role-based access control. - Strong knowledge of setting up and managing user roles. I'm looking forward to collaborating with a pr...

I'm seeking a talented actor with expertise in drama acting. Your role will be to act as a police officer at my house. It will be a brief, engaging performance lasting no more than 15 minutes. The scene is set at an indoor residence. Here are a few key requirements: • Proven experience in drama acting • Able to convincingly portray a police officer • Comfortable performing in an indoor residential environment • Ability to deliver a compelling performance in less than 15 minutes Please provide a sample of a drama acting role you have performed in the past, particularly if it's similar to this project. Looking forward to collaborating with you on this project.

I'm looking for an experienced web designer to cr...informational platform targeted towards the general public. I work as financial advisor and website would need to operate in English and in Polish and be connected to two urls Key Requirements: - Design a clean and professional layout that is aesthetically pleasing - Ensure the website is fully responsive and mobile-friendly - Implement user-friendly navigation to enhance the user experience - Integrate necessary features for an informational website Ideal Candidate: - Web design experience, with a strong portfolio of previous projects - Proficiency in responsive design and mobile optimization - Understanding of user experience and information architecture - Ability to create visually app...

I'm in need of an experienced professional who can assist with financial statements preparation using Tally accounting software. Key Responsibilities: - Preparation of Balance Sheet, Profit and Loss Statement, and Cash Flow Statement Ideal Skills: - Proficient in Tally software - Experience in financial statements preparation - Attention to detail and accuracy in work - Knowledge of accounting principles and practices This role is vital to ensure the accuracy and validity of our financial data. Please only apply if you have demonstrable experience with Tally accounting software and financial statements preparation.

I'm in need of a skilled UI/UX designer to create an exceptional and high-performing interface for our real estate business. Your primary task is to integrate the UI/UX design seamlessly with KV Core, a renowned real estate management platform. Key Points: - Specific Color Scheme: I have a particular color scheme in mind for the design. It's vital that the chosen colors align with the theme and message of our brand. - Focus on User Navigation: The most important aspect of the website for me is ensuring user-friendly navigation and ease of use. The design should be intuitive for our target audience. - Target Audience: Our target demographic consists of real estate investors. The design should appeal to this group and facilitate the...

I'm seeking a professional to help me leverage WhatsApp for sales of physical goods. Key Responsibilities: - Use WhatsApp to streamline our current sales process. - Ensure effective communication and customer engagement. - Implement a system for accepting payment through WhatsApp via payment links. Ideal Skills and Experience: - Proven track record in sales, particularly in the area of physical goods. - Proficient in using WhatsApp as a sales tool. - Ability to effectively manage customer interactions. - Experience with setting up payment links for sales purposes. This role requires someone with a strong background in sales, excellent communication skills, and an understanding of the unique aspects of using WhatsApp ...

I am in need of a seasoned digital marketer who can proficiently handle SEO, social media management, and email marketing tailored to reach local customers. This role requires a keen understanding of how to effectively drive lead generation. Specific responsibilities include: * SEO: Optimize my website's organic search rankings to improve lead generation * Social Media Management: Craft and execute a strategic social media plan to connect with the local customer base * Email Marketing: Develop a captivating and result-driven email campaign The ideal freelancer: * Experience with SEO, social media management, and email marketing * Proven track record of lead generation * Understanding of local market demographics and tren...

I'm in the process of launching a new business and I need an experienced web developer who can help me create a top-notch e-commerce platform. It will be a user-friendly, secure, and professional online store where customers can easily browse and purchase products. Key Features: - Integration of Credit Card payment gateway: The primary payment method on the platform will be Credit Card. It's crucial that our developer is familiar with integrating this into an e-commerce system. - International Shipping Support: The site should support worldwide shipping. It will be essential that the developer ensures that shipping quotes are accurate and that the system properly calculates shipping costs for each order. I'm looking for a developer with a solid...

I need a small application prototype with the following features: Multi-Employer Job Portal/Admin app (Role Based access) User/applicant App (for Multiple applications to different employers) User Profile Document Upload (Save documents to Db and attachments to Blob Storage ) Send Emails to Employers and applicants back and forth 2 Apps in total ie. admin app and applicant app. job application requirements will be provided. Nodejs, angular, My SQL, ORM, Data Seeding, Migrations should be used.

...and graduate students who are beginners in the field of research methodology. Key Objectives: - Develop a module consisting of 5 to 10 engaging lectures - Covering key topics such as Introduction to Research Methodology, Data Collection Methods, Data Analysis Techniques, Basic Statistics, and Writing Manuscripts for Publication - Ensure the content is beginner-friendly Ideal Skills and Experience: - Experience in developing educational content or courses in the field of research methodology - Strong understanding of research methodology and the ability to simplify complex concepts for beginners - Good knowledge of basic statistics and manuscript writing for publication Your role will involve creating engaging powerpoint p...

I'm seeking a digital marketing expert to help me achieve the following goals: - Increase website traffic - Boost brand awareness - Generate sales leads - Let people know we exist I want to target my efforts towards small business owners, and individuals in my field. I am particularly interested in leveraging the following social media platforms for our campaigns: - Facebook - Instagram - LinkedIn Ideal candidates will have a proven track record in digital marketing strategies that have successfully increased website traffic, boosted brand awareness and generated sales leads. Experience in working with small businesses and B2B audiences is desirable. Expertise in using Facebook, Instagram, and LinkedIn for marketing purposes ...

I am looking for a Cantonese-Spanish translator to accompany me on a daytime business trip to Guangzhou in June (06/28, 07/1-2-3). The trip will last less than a week and involves business negotiations. Ideal candidates should be: - Speaks Cantonese and Spanish fluently. - Strong in industry-specific terminology, particularly in business. - If possible, have some experience in exports. Your main responsibility will be to help me with translations during the different business meetings that are scheduled. Their role is crucial to ensure fluid communication. Your support will be greatly appreciated.

I need a designer for a flyer/postcard promoting my service-based business. This piece plays a significant role in announcing our offerings to the market. Key Requirements: - Design should promote our business services effectively. - Match the design color scheme with our existing business logo colors. Ideal Skills: Freelancers with experience in designing marketing/advertising materials, particularly for service-based businesses, will be ideal for this project. A keen sense of color matching and understanding of marketing strategies will be beneficial.

As someone who runs a professional services business, I am actively seeking an expert who can effectively use Instagram's Direct Messaging feature for marketing our services. The ideal freelancer will text leads in Italian language. Just need to copy and paste our messages

...professional photographer with experience in real estate and vacation rental property photography. The Photo Shoot Will Include: - Vacation rental properties showcasing interior design elements, property exterior, and landscaping. - Capturing local attractions or amenities related to the properties. Ideal Skills For This Job: - Advanced skills in real estate photography, with a significant focus on vacation rentals. - Ability to capture and highlight interior design elements and property exteriors. - Proficiency in photographing local attractions or amenities. - A keen eye for detail to ensure the properties are presented in an appealing way. Candidates are desired to provide a portfolio of similar work done in the past. Experience i...

I'm in search of a highly educated female home caretaker (who can speak English or Hindi) to manage house activities and take care of family members. It is essential that the candidate holds a high school diploma. The ideal candidate for this role will be expected to: Organize the household schedules effectively Prepare meals for the family Assist with family activities This is a full-time position, requiring services for more than 8 hours per day. Please note that this position does not involve cleaning tasks, as we have maids for that. The primary responsibilities will be taking care of the family, managing the house, and running errands such as going to the market and buying groceries. We offer transportation (flight or train to travel to Mumba...

I'm in need of a Zapier expert who can create integrations and help with automation workflows. The role will also involve providing coaching and accountability via screenshare. Key Responsibilities: - Set up Zapier integrations between Trello, Airtable, Google Drive, Google Docs, Todoist, and Make.com. - Create automation workflows to streamline processes and improve efficiency. - Provide guidance, coaching, and accountability through a screenshare format on live calls. This is a role that requires a high level of expertise in Zapier, as well as good communication and coaching skills to guide me through the process and keep me on track. Because here are lot's of bots, Interested applicant, send the subject: “ZAP...